Evony, the web-based MMO that arguably saved a man's life has a new advertising campaign, featuring (you're never boing to believe this) a hot chick with large bazongas. Meet Eva, who "represents an important new direction for Evony's advertising,” according to Evony's marketing officer Tony Cerrato.
Evony has always been known as much for its web ads as its gameplay. Evony's ubiquitous web banners used to focus on chicks and suggestive slogans, like the ad below. But more recently, the company's advertising focused on the game itself. It seems like Eva, chosen from a Facebook contest, was an attempt to split the difference.
“We developed the new campaign after closely studying the effectiveness of our past efforts, while also listening to our players and our critics," Cerrato said. "Our goal is to provide entertaining and informative ads that stand out from the crowd of competitors but garner brand recognition. Eva is our most iconic character, prominently greeting players as they log on and showing new ‘Evonians’ how to play. We’re proud that the new ads will allow us to showcase our community’s choice for the new ‘Face of Evony.’”
So who's an Evony fan? Anyone excited for Lady Eva?