You may have already read about Ubisoft's unprecedented deal with Sony Pictures to make the Assassin's Creed movie. The news of this arrangement sent shockwaves not only through Hollywood, but through the gaming industry as well. Such is the topic of this week's Sessler's Soapbox. Do game companies need to have this much control over their intellectual properties to make sure they're not ruined by the movie making process? Or is this just an example of an incredibly successful publisher using their enormous amounts of cash to transition into producing another form of media?