Mario Invades New York City: Nightmare Or Game Promotion Stunt?


Posted October 28, 2011 - By Stephen Johnson

Super Mario 3DS Screenshots have arrived. They're 2D, but they manage to look good anyway.

New Yorkers: Are you ready for a visit from a real life Mario? Personally, the idea of Mario's brightly colored but always deadly universe invading real life is terrifying, but It's happening, in Times Square. To celebrate the launch of the Super Mario 3D Land game for the Nintendo 3DS, Nintendo is giving fans in New York City a gift.  Anyone who visits Times Square on Nov. 12 will be invited to play inside Mario’s 3D world with life size warp pipes, trampoline coin jumps and a flag pole finale. You'll also have a special opportunity to play Super Mario 3D Land in advance of its Nov. 13 release date.

"I must go to this event!" you're probably saying to yourself, "What can I expect when I arrive?"  Click the "Read More" tag for a full list of activities.

  • A performance from a mass group of Nintendo characters at the start of the event 
  • A set of exclusive Tanooki ears and tails as featured in the original franchise, rewarded to fans onsite throughout the event (available while supplies last). 
  • A “Mushroom Kingdom” Pizza truck nearby offering free mushroom pizza slices to the first 1,000 consumers onsite that tweet using the #SuperMario3D hashtag. 
  • Additionally, in advance of its official Nov. 13 release date, Nintendo is rewarding its biggest fans in attendance with an exclusive limited early sale of the game at Toys “R” Us located in Times Square on Nov. 12.

That's how you launch a game! Kudos to Nintendo. I only wish they had a similar event in Los Angeles so I could attend as well. In any case, check back after this goes down for pictures of all the goings-on.

Mario Invades New York City: Nightmare Or Game Promotion Stunt?


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