You know how you got used to saying "Sony Ericsson" when discussing mobile phones? Well get un-used to it, pronto. Sony has purchased Telefon AB L.M. Ericsson of Sweden, because Sony would like to boost the company's strategy to connect its mobile-gadget offerings with an online network of music, videos and games. In other words, compete with Samsung, Apple and and everyone else by merging your TV, your phone, and your game system.
What did this sure-to-be successful venture cost Sony? One and a half billion (with a "B") dollars.
How well Sony can compete with the iPhone will depend on the products it releases, obviously, and one of the products Sony seems very keen on is the Xperia Play, an Android-based handset that takes full advantage of Sony's PlayStation brand. Plus, you can play Minecraft on it, which is almost enough to get me to switch phones.
Check it out:
While every other phone for the past few years has run, at best, a distant second to the iPhone, the death of Apple founder and guru Steve Jobs throws a pretty huge wildcard into the deck. Will Apple's reign end when non super-heroes run the company? Can Sony leverage the goodwill of gamers and technophiles to reassert dominance in the huge phone market? Will someone get me a lozenge? These and more questions will be answered in the coming months of Post-Industrial Capitalism, an engrossing soap opera playing right now, everywhere, always.
Source: Business Week
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horseflesh
I can sort of see it anyway, Sony has better brand recognition than Ericsson. Taking the Ericsson off the phones will probably instill more confidence.
A little fyi, the Xperia play is free at wirefly with new service, in fact, a lot of ways in which you'd add it to existing service are free or very inexpensive. No I do not work for wirefly and get nothing for this.
KindredEX
Funny... all these years I thought Ericsson was just a sub brand of Sony, not a separate company.
nearthehillbutnot30
i have one LOVE IT specially with the emulators!!!!!!!!!!!
cloudMAN75
i noticed that in the soccer game there are touch comtrols, isnt that pointless when you have a game controler for a keyboard?!
Lilthunder910
I bought the Xperia Play about 2 months ago and this is probably one of the best purchases i ever made
bobthebaptist
You guys need to correct the title. Sony did not buy Ericsson(way bigger), they bought Sony-Ericsson. The branch that Sony and Ericsson made together. Ericsson itself is worth way more than 1.5 billion.
FuzzofPekinopolis
Lozenges are for chumps Stephen. Do you wanna be a chump Stephen?
I didn't think so. : )
hito157
I have seen this "phone" and it is a waste. HEY Sony you have a gaming machine called the PS Vita. Stick with that and make games for it and support it. DO NOT make a Nintendo move here. Why cant these companies just stick with what they are good at and stop trying to dip their toes into every gimmick. A phone is a phone (casual games), no CORE gamer will get this and my aunt and older sister won't know what to your "phone". LOL
macross2012
another bad choice on Sony's part
aodmisery
im kinda lost you say to forget saying sony ericsson because sony bought sony erricson, didnt sony already own sony erricson?
rifleshoot
my questions is "if this is any good, then why would any sane person the the PS Vita?"
DPsx72
But I don't want a phone and with all the crap on TV I prefer that stay away from my games. This could be bad news, the PSP bombed because they lost focus on gaming and included a lot of useless crap nobody wanted. This deal indicates they haven't learned a thing...
Displaying 1–12 of 12