Sony Buys Ericsson For 1.5 Billion Dollars


Posted October 27, 2011 - By Stephen Johnson

Xperia Play

You know how you got used to saying "Sony Ericsson" when discussing mobile phones? Well get un-used to it, pronto. Sony has purchased Telefon AB L.M. Ericsson of Sweden, because Sony would like to boost the company's strategy to connect its mobile-gadget offerings with an online network of music, videos and games. In other words, compete with Samsung, Apple and and everyone else by merging your TV, your phone, and your game system.

What did this sure-to-be successful venture cost Sony? One and a half billion (with a "B") dollars.

How well Sony can compete with the iPhone will depend on the products it releases, obviously, and one of the products Sony seems very keen on is the Xperia Play, an Android-based handset that takes full advantage of Sony's PlayStation brand. Plus, you can play Minecraft on it, which is almost enough to get me to switch phones.

Check it out:

Sony Ericsson Xperia PLAY Smartphone Review »

While every other phone for the past few years has run, at best, a distant second to the iPhone, the death of Apple founder and guru Steve Jobs throws a pretty huge wildcard into the deck. Will Apple's reign end when non super-heroes run the company? Can Sony leverage the goodwill of gamers and technophiles to reassert dominance in the huge phone market? Will someone get me a lozenge?  These and more questions will be answered in the coming months of Post-Industrial Capitalism, an engrossing soap opera playing right now, everywhere, always.

Source: Business Week

Sony Buys Ericsson For 1.5 Billion Dollars


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