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EA Sues EA: Electronic Arts Vs. Energy Armor

sjohnson
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Posted October 5, 2011 - By Stephen Johnson

EA Sues EA: Electronic Arts Vs. Energy ArmorEA has filed a suit in California against Florida fitness supply company Energy Armor over the EA logo. Check out the competing logos to the right. Would you be likely to confuse one for the other? Electronic Arts thinks you would. The company writes:

"Energy Armor's use of the Energy Armor EA Mark is likely to cause confusion, or to cause mistake, or to deceive consumers as to an affiliation, connection, or association between Energy Armor and Electronic Arts,"

Energy Armor manufactures "Negative Ion" products, like magnetic bracelets and other stupid crap uneducated people believe in... oops, I meant "scientifically supported health improvement devices!"  Sorry for the typo.  Anyway, part of EA's marketing strategy seems to be showing pictures of athletes rocking the snake-oil bracelets, and, according to EA, this is where the problem comes in. Energy Armor associating its sports and professional athletes is "similar to how Electronic Arts advertises and markets its EA Sports products," the complaint says.

Source: Gamasutra

EA Sues EA: Electronic Arts Vs. Energy Armor
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