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Netflix DVD Mailing Service Becomes Qwikster, Adds Video Games

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Posted September 19, 2011 - By Adam Rosenberg

Netflix CEO Says Likelihood Of Nintendo Support Is

Netflix has often been criticized by subscribers for not offering video games by mail as well as DVDs when so many competitors are doing just that. That's about to change, as the company is breaking off its DVD-by-mail service into Qwikster, which will also offer games.

The change will occur sometime in the next few weeks, according to a post on the company's blog from CEO Reed Hastings. The "Netflix" brand will continue on with its successful video streaming service, while Qwikster goes postal. Games, like Blu-rays in the current setup, will be an upgrade option, with PlayStation 3, Xbox 360 and Wii titles all to be available.

UPDATE: 4:00 PM GameFly responds to Netflix's announcement.

The first thing many of you thought of when you heard this news was, "Isn't this exactly what GameFly does?" To an extent, yes, GameFly does offer a similar service. However, as GameFly points out in their response to the news about Qwikster, they offer a more gamer-centric service.

"GameFly has expanded steadily over the past nine years by focusing exclusively on video gamers. We are the only retailer offering games physically and digitally for both rental and purchase. Gamers can try before they buy, choosing from new releases and classic titles that span the last decade. GameFly has more than 8000 games for 10 console and handheld systems to choose from, and over 1500 Windows/Mac games are available for download.  Many of these Windows/Mac games will be available in our “Unlimited PC Play” program (free to subscribers), when we launch our new digital client this holiday season. GameFly is the leading video game rental service, and we have continued to grow even as Blockbuster and Redbox increased their investment in console games."

Do you think GameFly is worried Qwikster's service will cut into their sales?

Source: Netflix

Netflix DVD Mailing Service Becomes Qwikster, Adds Video Games
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