Over a million copies of zombie-slaying open-world game Dead Island have shipped in North America. Worldwide sales are booming as well -- they are predicted to be as high as two million by the end of the week.
Publisher Deep Silver and developer Techland are, as you might expect, very, very happy with these numbers. “We’re thrilled at the retail reception Dead Island has achieved in its first few days,” said Geoff Mulligan, Chief Operating Officer at Deep Silver, in a press release. “The critical ‘first week’ of game sales has been an enormous sales success for Deep Silver. We’re working quickly with our distribution partner in North America, Square Enix, to restock shelves as quickly as we can.”
Mike Fischer, president and CEO of Square Enix, Inc. added a broader perspective to the chest-thumping and champagne popping: "I feel good knowing that the world is now more prepared than ever for what to do should a real zombie invasion ever threaten humanity," he said.
The gaming world has spoken, people. Zombies are big business!
Personally, I wasn't into Dead Island, but the peer pressure of the internet is making me reconsider my decision to NEVER PLAY THAT GAME AGAIN. I might have to give it another chance and see if my snap-judgment is actually wrong... believe it or not, that's happened to me before.