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Guitar Hero Lacked "Nurturing And Care" According To Activision

Nikole
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Posted September 9, 2011 - By Nikole Zivalich

Guitar Hero World Tour

Activision CFO Thomas Tippl noted the reason the Guitar Hero franchise went from a billion dollar game series to a discontinued one was because of a lack of "nurturing and care."

"Guitar Hero probably didn't receive the amount of nurturing and care that it needed to maintain that position," he said. "And I think there were a number of good lessons to be learned. "

"There were a number of elements to the franchise, as well as our relationship with the providers of the music, that didn't make it conducive to make the digital transition," said Tippl.

Earlier this year Acitivision clarified the Guitar Hero franchise wasn't gone. "If we come back, and when we come back, with a reinvented Guitar Hero experience, I think all of that will have to be taken into account," Tippl said. "Clearly, consumers still have a lot of love for the brand."

If Guitar Hero can reinvent itself, would you buy it?

Source: Gamasutra

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Tags: Videogames
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