The NPD results for the month of August are in. I'll spare you the charts but the gist of it was hardware sales are down at $628.9 million dollars; 21% less than this time last year. That's not to say console weren't sold. Portable consoles did see a bump in sales compared to August 2010. The 3DS' drastic decrease in price can take credit for that.
The number one console for the month of August was the Xbox 360. Again. It holds 43% of the current-gen console market with 308,000 units sold last month.
Thanks to the PS3's price cut, the PS3 saw an "uptick" in sales. Now before you cry foul "why aren't you posting Sony's numbers?" It's because they didn't release them. They did however release a statement:
"Despite inventory constraints at retail during the first half of August, PS3 hardware sales were very strong the last two weeks of the month following the $50 price cut and the new inFAMOUS 2 bundle. The new PS3 price point, combined with PlayStation Move and the industry's strongest lineup of exclusive titles, including Uncharted 3 and Everybody Dance, positions us for an amazing holiday season."
We've also got a breakdown of the NPD Software Analysis for August. But now it's time to fess up. Who bought a new console last month?
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jcreaper666
Correct me if I'm wrong, but I thought console sales were down almost the same time each year normally right before the 4th quarter because of the summer game drought?
jonnyb2662
Wow G4...just ...wow..Way to go on missing the point completely maybe sales are down because maybe people dont have the money to plop down for a new system or new games because the economy SUCKS!! Or maybe the consumer is becoming wise to the way the gaming industry is being run and deciding to wait and wait and watch to see what happens...i mean Sony and Microsoft want us to pay retail plus tax plus DLC and maybe they are getting fed up with it...but you wont report that will you?
jonnyb2662
Wow G4...just ...wow..Way to go on missing the point completely maybe sales are down because maybe people dont have the money to plop down for a new system or new games because the economy SUCKS!! Or maybe the consumer is becoming wise to the way the gaming industry is being run and deciding to wait and wait and watch to see what happens...i mean Sony and Microsoft want us to pay retail plus tax plus DLC and maybe they are getting fed up with it...but you wont report that will you?
Tmidiman
BTW there are those of us who enjoy news articles about the game industry, yes even sales news. Some of us have stock in the companies and are interested in the finacials. Others are in sales and marketing and enjoy seeing how each companies tactics work or fail along with the spin put on the results.
Funny stuff for sure. Interesting too.
sonicwind510
Since we all know the new systems are coming we're just waiting. And to fanboys stfu!!! Games make the systems. Not the other way around. I don't own a 360 because I don't have interest in the games. And 3rd party games come out on ps3 so there's no point in buy a 360 when it comes out on ps3 and I don't wanna here oh it runs better. Again stfu
spartan4333
I didn't even know PS3 was $250, they did not advertise that at all, I will pick one up now when i get the money.
mash3735
they need a price drop, games are too expensive and its hard for people to get everything they want, if games dropped, people would spend more and get everything they want because they wouldnt be shelling out as much as they would if they are 60. i know they are trying to run a business but consider the people who dont have as much money but want many games. not gonna lie, i dont have much money if any all the time but i do want alot of games, my mom gets them for me but i dont ask her alot cuz the price. reduce the price so we can get more and you get the money you want. as for next gen system we dont need anything. xbox 360 and ps3 are fine as they are maybe some hw improvements here and there but not anything worth a new system. ps3 can use backwards compatibility and xbox a bigger hdd and blueray disks.
MightyLemur
Everytime a console war starts the PC gamers down a shot.
DaKatzPajamas
Doesn't matter about sales, after all, favorable consoles are OPINIONS.
boredx
Well in my opinion the reason for console sales being down is that almost everyone has the consoles now that they want or care for so they have no reason for getting new ones. So unless consoles break, or newer more powerful consoles come out sales will just continue to decrease. Or at least that's my opinion.
brtt150
I'm almost more annoyed at people screaming "STOP FIGHT FANBOYS" than the actual fanboys.
BlazingJuggernaut
Wth? I honestly have not that much to say but this, why are people still wasting their money buying and replacing the 360 when it is CERTAIN that you will get the red rings no matter what you do to stop it. It's kind BSity that you buy a console for 150$+ and you just pay for it to fail while you on a killing streak or teabagging raid. Honestly I'll stick to my PSP, DSi (stolen from me by some person on a bus.), and Wii where their 100% sure that they won't fail for no reason unless you drop it or spill something on it soooo....yeah I buy from the company that has durable products like metroPCS phones.
Metalhead980
I hate these stupid console wars topics.
Honestly how do you still have brand loyalty?
Are you unemployed and can't afford a second console? some dumb college kind unable to find a part time job?
A true gamer buys the games no matter the platform its on.
Damn console fanbots always chest pumping... I havent turned my Xbox on since Halo reach released and my PS3 since uncharted 2 released lol.
rad_rob
people stop whith your fanboy bs. i own both systems they are both better at some things than the other systems it goes both ways. i am sick of hearing about it. plus know your facts please xbox was realeased 14 months before the ps3 and has more reported fail and crashing systems so of course xboxs sales are going to be greater. I play both systems alot i am on my 3 xbox 360 and my 2 Ps3 so there is 5 system sales from 1 person.
CosmicBrownies
First let me say I am a 360 fanboy & i also know why their sales keep winning. It's because the 360's are still breaking down & needing to be replaced! Think about it from a business stand point, Why put out a system that works when you can knowingly send out faulty products that are Guaranteed to brake so you can keep getting repeat customers! Just look at the Nintendo Wii, I have owned one of those since it launched and I'm still on my first Wii so of course their sales would be down because they made a product that works the way it's supposed to! I think just like we need Reform in our Government, we also need reform with our Console makers.
scorpian876
Yes the price drop is what Sony Play Station 3 needed to boost sales,finally some one in Sony Corporation finally figured it out.And yeah i agree that the X-Box 360 is the only best selling console only in America,the Play Station 3 sales way better around the world though.
559er
Wait, are they really putting a dance game up there as an "exclusive" along side with Uncharted? Thats like saying "Oh hey, come to my christmas party, its on the same day as my other friends but I have a lobster dinner and free lollypops." ...
Blue_Vortex
STOP THIS MADNESS, my console brothers and sisters let us not stay separated with these pointless wars.
ConDAWG
I wonder how many fanboy comments will be posted. We already have Lucidity now waiting on DPsx7 and Liquid.
lucidity
Someone worked out that:
Using 308,000 360's as 43% along with Nintendo's report of 190,000 Wii sales, that Sony sold 218,000 PS3's.
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