Console Sales Down In August According To NPD


Posted September 8, 2011 - By Nikole Zivalich

The Console Wars: Rise of the Machines

The NPD results for the month of August are in. I'll spare you the charts but the gist of it was hardware sales are down at $628.9 million dollars; 21% less than this time last year. That's not to say console weren't sold.  Portable consoles did see a bump in sales compared to August 2010. The 3DS' drastic decrease in price can take credit for that.

The number one console for the month of August was the Xbox 360. Again. It holds 43% of the current-gen console market with 308,000 units sold last month.

Thanks to the PS3's price cut, the PS3 saw an "uptick" in sales. Now before you cry foul "why aren't you posting Sony's numbers?" It's because they didn't release them. They did however release a statement:

"Despite inventory constraints at retail during the first half of August, PS3 hardware sales were very strong the last two weeks of the month following the $50 price cut and the new inFAMOUS 2 bundle. The new PS3 price point, combined with PlayStation Move and the industry's strongest lineup of exclusive titles, including Uncharted 3 and Everybody Dance, positions us for an amazing holiday season."

We've also got a breakdown of the NPD Software Analysis for August. But now it's time to fess up. Who bought a new console last month?

Console Sales Down In August According To NPD


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