Bad Month For Gaming: July NPD Sales Numbers Down 17 Percent


Posted August 11, 2011 - By Stephen Johnson

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 Bad Month For Gaming: July NPD Sales Numbers Down 17 Percent

According to the NPD Group, July was a terrible month for software sales. Compared to last year, sales were down by 17 percent. This is the worst month for video game software since October of 2006.

As you may have noticed last month, there weren't all that many AAA games released. While the NPD group doesn't offer individual sales numbers for games, the top selling title of the month was NCAA Football 12, followed by Cars 2 and Call of Duty: Black Ops... so that should tell you the kind of month it was in July.

Notable absences from the top ten list include Call of Juarez: The Cartel (a mediocre game, but from a relatively well-known franchise) and Catherine, an excellent new IP. Catherine, according to Atlus, has sold at least 200,000 copies, making it a hit for the company, but its release date toward the end of July probably prevented it from being included on the top-seller list.

“There is no getting around the fact that video game sales in the new physical retail channel suffered its lowest month since October 2006," noted NPD analyst Anita Frazier. "Despite the very rough month, new physical retail sales are down just 4% year-to-date and based on seasonality trends observed over the last 10 years, which have been remarkably stable year-in, year-out, industry sales in this particular channel are poised to land in the flat to -2% range once the total year is completed.”

All that is "financial-speak" for "Don't worry about it...we'll be fine once some decent games are released."

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Bad Month For Gaming: July NPD Sales Numbers Down 17 Percent


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