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The July NPD results are out and once again, and hardware sales overall were down 29 percent compared to last year. The Xbox 360 continues to lead the U.S. console market, becoming the top selling console for the fifth month in a row. The Xbox 360 currently holds 45% of the console market share, and sold 277,000 units in July.
In spite of outselling other consoles, it wasn't a banner month for the 360: "As for hardware, following months of huge momentum, Xbox 360 finally saw a year-over-year decline," said NPD analyst Anita Frazier. “This was the first month that the Xbox 360 saw a year-over-year decline since December 2009. This is more of a reflection of robust sales last July, which was the biggest month for unit sales of the 360 in 2010 outside the holiday months (November and December). Last year’s sales of the 360 hardware platform were driven by the introduction of the Kinect-ready slim form factor SKU,” Frazier noted.
Microsoft attributes this month's success not only to its games, but also to its Microsoft Kinect motion peripheral. According to MS, Kinect Fun Labs, a free program within the Kinect interfact, has garnered more than 1 million downloads in two months. With Gears of War 3 and the other major holiday launches coming to the 360, Microsoft intends to maintain their console lead throughout the rest of the year.
Console sales in general were $223 million, down 29% from $313.8 million only a year ago. Accessory sales were $127.8 million, down 8% from $183.1 million a year ago.
What's interesting is that this time last month, Microsoft had sold a staggering 507,000 units. With only a four week period, kids outside (maybe?) for summer, and quite a drought of huge titles, it makes sense that the numbers dropped so substantially, so don't worry Xbox fans.
I plan on picking up a new console in the next few weeks, and it isn't going to be a Xbox 360. What about you? Do you plan on getting a new Nintendo 3DS now that the price has dropped to $170, or are you going to be nabbing a PlayStation 3 or an Xbox 360 to play some of this fall's exclusive titles? Let me know in the comments.
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ValkyrieRyu
Are we going to keep forgetting the 'get free xbox with Windows pc purchse deal'? Did so few people jump on the deal that it's not worth mentioning, cause if so, that would be stupid of 'em.
lucidity
Really
I'm afraid you're living in the last gen when the PS2 outsold the XBOX 5 to 1.
You'll notice that the EMEAA PS3 total is 24.7m for PS3s and 21.1m for 360s. That means that 360 sales in he EMEAA have increased almost 500% compared to their previous last gen ratio.
Apparently the 360 is selling quite well outside the US.
Where did those sales come from you ask? Recall that the PS2 had an install base of 70m at the 4 year mark while Sony has stated that the PS3's install base at year 4 was only 40m. Those sales went to MS and Nintendo.
Perhaps we should consider the accuracy of MS past claims:
MS said they would sell 3m Kinects prior to the end of 2010, then they raised it to 5m. Of course anyone can check the Guinness Book of Records site to see that Kinect became the fastest selling electronic devise in history by selling 10m Kinects.
So I would say that MS is the antithesis of Sony in that MS under estimates where as Sony is well known to over estimate and underdeliver.
How did their worldwide lauch of the PS3 6 months after the 360 go? And their 2011 worldwide release of Vita?
DPsx72
Except it will NEVER be worldwide because it cannot sell outside the US. M$ can make all the claims they want, but the truth and facts prove they won't sell enough to unseat Nin and Sony is practically tied and will move past them shortly.
lucidity
And here is MS's response:
Microsoft bragged about leading US home console sales for over a year, and said Xbox 360 "remains on track to have the biggest year in Xbox history - an unprecedented feat in the sixth year of its lifecycle".
Microsoft expects the September launch of Gears of War 3 to help Xbox 360 "maintain its lead throughout the year, ending 2011 as the number one console worldwide".
lucidity
Just read Sony's official response
Sony focused on, wait for it, peripheral sales.
"PlayStation peripheral sales increased by 18 per cent year-over-year, demonstrating a strong consumer interest in PlayStation Move and the Sharp Shooter," said Sony marketeer Patrick Seybold.
How sad it it when a company boast of year over year peripheral sales that weren't even out a year ago.
TheBRADLeyB
Well Hardware Sales can decline and they SHOULD decline.
There is a limited number of gamers in the world so after 5+ Years I'd expect Hardware numbers to start falling because eventually everyone is getting the systems they want.
Now Wii was able to go beyond the Gamer Audience and bring in the Nursing Home, School Gym and Housemom Audience with their 'get up and move' console.
Xbox 360 is still a little too pricey with Kinect to get all of the gamers the Wii got (who don't play it anymore anyway) and PS Move is too much like Wii to get those casual gamers who play for fitness games.
I'm more surprised so many people are buying Hardware still. And really does it matter? Is not most of M$ and $ony's money come from the selling of games and not Hardware?
We know some of these consoles aren't going to be played. The U.S. Army has something like 12 PS3's all hooked up to each other running some random server or program. Sony isn't making any additional money off that.
And hey A Holes I don't know you fight (I'm talking to the Fan Boys) what is WRONG with you people?
I LOVE my 360. And I LOVE XBL. But I don't feel the need to run on the internet and tell everyone that Sony can't do this or they lie about that or whatever other lies I can come up with. There are a few reasons why I don't do this.
1. The Death of Sony/PS3 will NOT make my 360 playing more enjoyable. Maybe I'll finally get the type of games that are exclusive to the PS3 that I'm interested in (That nick and drake game series, Heavy Rain, a few other types) but so many companies are now moving to dual consoles because it doesn't make sense to limit yourself to one console or the other.
2. Xbox and PS have SOARED in abilities in the last 5 years and I believe with all my heart that it's because Sony and MS want to out do each other. I mean look at what I can do on Xbox Live! Netflix, ESPN 360, Twitter/Facebook (although lame), Hulu+, waste money on ZUNE Garbage, Demos and Games on Demand, Video Chat and so much more including upcoming features like Skype, HBO GO (GAME OF THRONES!!!!!!!!!!!!!!!!!!!!!!! !!!!) and many of these features are on the PS as well. Do you really think MS and Sony would reach such heights if they were only competing with themselves (or worse yet the Wii)? Competition drives technology advancement and price drops and I want MS and Sony to always battle for my love.
3. I'm lower middle class 24 year old who has been out of a job for 6 months now receiving no unemployment or cash benefits and somehow despite my job performance in the past and my experience and skills I've only had 3 interviews. (including one last night I'm hopeful about) So my money is kind of sacred thing right now because my parents can't afford to help me for the rest of my bum life. In fact I might have to sell all my games and 360 things to buy food next week if I don't get a job. So for me as well as for everyone in the world (for the most part) dropping 200-600 bucks on a game console is kind of a big deal. As such I want to enjoy my console to the fullest. I don't want to buy a Xbox and then a year later not be able to play any decent games or not be able to access the internet and XBL and I surely don't want to own a 250 Dollar Paperweight. Regardless of you being a PS3 or 360 owner I am betting that you don't have 500,000 dollars to just piss away whenever you feel like it. I'm not a spiteful person and I just feel that everyone who drops the type of cash gamers do on gaming deserves to fully enjoy their purchases. Now I know DPsx7 would rather everyone who owns a 360 (including those who own a PS3 and a 360 together) would have their games and hardware melt into oblivion just for owning a 360 but I'm not as hateful as him and I say if you own a PS3 enjoy it! Love it!... Just don't come here and tell me M$ lies or I'm an Xbot and I'm an idiot for picking the wrong side. And same thing for 360 owners. Don't try to make PS3 owners regret their decisions. Don't attempt to change their mind on something everyone's already made their mind up on. Let them be.
Some playful joking between the two sides is fine in my eyes but most of the garbage that comes out of DPsx7's mouth is over the line and not helping anyone on either side.
JohnnyBuku
Well it's that 'time of month' again for certain PS3 fanboys. Tread carefully folks and we can get through this together....
LiqMat
Hardware sales shifted in our house. We sold the Wii finally. Kept the Xbox 360. The PS3 Blu-Ray drive crapped out after only 13 months. Threw out the PS3 because of the ridiculous costs Sony wants to replace. Sony has been banned from our household. We ditched the desktops last week and went strictly gaming laptops. Wife got a Dell XPS 17 3D and I got an Origin PC laptop. All this in less than two weeks. Whew! I still like PC gaming the best even though it is the most expensive of the lot. Games just look soooo much better on the PC.
DPsx72
And again they forget to include 2/3 of the market. Numbers they're afraid to post because then it would confirm that ALL platforms, including the DS, 3DS, and PS2 outsell that crappy 360. I guess you can always fake being successful if you leave out the majority of the statistics.
lucidity
I see the actual figures are starting to fliter in:
360,,,277,000
Wii....190,000
PS3...148,000
http://www.vgchartz.com/arti cle/87556/npd-totals-usa-video -game-sales-for-july-2011/
shdwlink5
I plan on getting a PS3 for Resistance 3. That game series is just to good to pass up now that 3 is looking pretty good. I only have a few questions about downloadable games on the PS3 though. Is it like the Xbox in which when one profile buys a game, any profile on the system can play it? Long reason why I ask, but in short I bought things with my parent account but I'm 18 now and that parent account has a horrible PSN ID name.
mittens1231
Glad to see this flamewar declining. Two years ago an article like this would have 200+ comments. Today all we see is two fanboys fighting. No need to point them out we all know who they are. Maybe people are actually playing games instead of bickering.
lucidity
and another DPsx7 comment disappears
Well done G4
CADAVARIFIC
Just wanna say that most of the games that the ps3 and the 360 share are American made, meaning that if for some reason the U.S. never got along with japan enough to make a coexisting company Ps3 sells would plummit along with the ps3 fanboy base, now, wouldn't they?
camaro72toy
Your not the first one that we've destroyed....
willywong
I'm getting me a 3DS
Deckard
I'm surprised Xbox continues to do so well since their game library is easily inferior to PS3.
Nub Salad
first of all, didn't most xbox failures get replaced for free? I don't think they are counting those as sales. Second, and this goes for every single GD article on this site that has anything to do with one of the 3 consoles.... why can't you just be happy with the system you bought? Why is your happiness derived from other people thinking your system is the best? Every time there's an article about one of the 3 companies there's a ton of comments about why the system sucks.
Let me fill you guys in on a little secret. None of the 3 consoles suck. If you don't have a wii, you can't play mario, zelda or donkey kong games. If you don't have a ps3 you can't play god of war or a decent baseball game. If you don't have a 360 you can't play halo or gears of war. You want to know what the definition of a crappy console? Atari Jaguar. That was the biggest waste of money ever.
scorpian876
Honestly I am not going say any negative comment why X-Box 360 sales are way up is because it's the leading selling console in the U.S.,read the paragraph ,that's what it says,it doesn't say world wide though,I know the Play Station 3 and the P.S.P. sale way more world wide then the X-Box 360.And knowing why the hard ware sales suck because no one is willing to pay more for the hard ware for the X-Box 360 either,again don;t take my comment as a console Fan Boy because that's how Micro soft makes more money.
Liquid Swords
The Xbots are in full damage control mode.
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