Game publisher Electronic Arts just made a huge deal, purchasing "casual" game company PopCap Games for the very un-casual sum of $750 million dollars. That's $650 million in cash, and $100 million in stock and other payments. I'm no mathematician, but a person could buy over 43 hamburgers for that kind of money!
"EA and PopCap are a compelling combination," said EA CEO John Riccitiello in a statement. "PopCap's great studio talent and powerful IP add to EA's momentum and accelerate our drive towards a $1 billion digital business. EA's global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels."
For their part, PopCap's CEO David Roberts says the company picked EA because it has "recast their culture around making great digital games," adding "By working with EA, we'll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience."
EA has promised to bring PopCap games like Plants vs. Zombies, Bejeweled and Zuma to "New Platforms and Markets," which seems a little strange, because you can already play those games on any number of different platforms.