At the Cannes Lions International Festival of Creativity today, Microsoft introduced a new kind of Kinect-powered advertising to the marketing world. "NUads," short for natural user-interface ads, allow consumers to yell and/or wave at advertisements and affect what they do.
In the brave new world of NUads, when you see a commercial for a particularly fly pair of sneakers, you can be like, "Damn, those kicks are hyper-double radical to the max!" and you'll say, "Xbox Tweet!" and all your twitter followers will know that you think the hypothetical tennis shoes are the bomb. Or even the bomb-diggity!
"Simply put, NUads break down the barriers between consumers and content on the TV screen. NUads make traditional linear content— like a 30 second TV spot— irresistibly interactive," Microsoft advertising GM Mark Kroese said in a blog post.
Microsoft showed off five NUad scenarios, but the possibilities are endless. Here's a list of what they demoed:
1. When a user says "Xbox tweet," he or she can immediately tweet something about the brand.
2. Saying "Xbox More" lets users request additional information or a coupon to be emailed to them.
3. Saying "Xbox Near Me" pulls up a Bing map that locates the nearest retailer, and sends the user a text message with the location.
4. Saying "Xbox Schedule" sends the user a calender reminder about an upcoming show.
5. When prompted to vote at the end of an ad, the user can wave his or her hand to give feedback.
Here, check out the video yourself:
Is that irresistibly interactive or what? Sadly, if you yell "OH MY GOD, SHUT UP!" at annoying advertisments, it won't affect anything, but try it anyway; it can't hurt.
The first NUads are expected to roll out in spring 2012.
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Wandrecanada
Who is paying money for this project? Did they hire an insane monkey to randomly fling poo at marketing words on a board and make up a project from it? Do they really think this is going to take off?
It's hard enough to come to the G4 website alone due to all the ads and annoying flash addons like One True Fan that won't leave me alone. Making this a focus of the Kinect support software is like nailing a coffin lid shut on the device.
cardinalsfan1122
I don't expect people to use this because people almost always try to avoid ads so why would you click on one and share it in the first place? P.S. Microsoft doesn't make TV's so it makes sense that they might be using SONY.
7Hokage
This is cool but when are they going to announce what this thing can do with a real AAA game.
Valentinog
Cool. Although I did laugh when I saw the Sony Bravia Tv.
mrsappho
Looks like a fun alternative to playing video games. Oh right the xbox has none.
lucidity
I like the dealership and schedule option. I can see this taking off.
BigA214
there using a sony tv XD
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