Big things are happening in the eSports community as Justin.tv has relaunched their gaming site as TwitchTV. TwitchTV is described as, "the largest competitive video gaming broadcast network in the world." If it works out, this represents a huge step forward in the competitive eSports community, as it aims to consolidate all of the highest quality video game streams in one place with the top gamers, biggest tournaments, and best commentary.
TwitchTV will use a partner program that allows gamers and tournaments to share in advertising revenue generated on their streams. Meaning, the more people you get to watch your stream, the more cash you can potentially earn from being a professional (or even popular) gamer. TwitchTV is also testing other revenue generators like pay-per-view and subscription based programs.
"TwitchTV is a major initiative for us here at Justin.tv," said Michael Seibel, CEO of Justin.tv. "The community that coalesced around live competitive gaming content is clearly very passionate and growing quickly." You can say that again. Thousands of people just this weekend tuned in to the livestream of Major League Gaming's Columbus Pro Circuit event. It's only natural that Twitch would want to take advantage of the growth that the eSports community is facing.
According to Justin.tv, TwitchTV already generates 3.2 million unique viewers per month, 4.5 hours of video viewed per person per month, and more than 45 million total video views per month. Be sure to check out TwitchTV and let me know if you find any streams that you like. Perhaps I'll tune in!