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2K Sports To Extend Deal With NBA

SophieJKL
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Posted May 23, 2011 - By Sophie Prell


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NBA 2K11 Preview

The NBA and 2K Sports will continue their joint ventures in accordance with a "multi-year" extension deal, Take-Two Interactive announced today. The unopposed basketball game -- thanks to cancellation of NBA Elite 11 - NBA 2K11 -- sold nearly 4 million units since its release in October, 2010, and the NBA 2K series has been a "pillar" for Take-Two, as described by CEO Strauss Zelnick.

Adam Silver, deputy commissioner of the NBA, said the organization looks forward to continuing a "successful partnership" with Take-Two and the 2K Games license.

2K Sports To Extend Deal With NBA
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