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Kotick: Console Price Cuts In The Works

sjohnson
23 Comments

Posted May 11, 2011 - By Stephen Johnson

Bobby KotickAccording to Activision head Bobby Kotick, there are price cuts coming for consoles. The head of the largest video game publishing company on earth told The Financial Times:

“We’ve more confidence in consumer spending, we feel like some of that has stabilized and there are price cuts on the [console] hardware in the works."

Keep in mind: Kotick isn't in charge of prices for any console, and has an interest in keeping console prices as low as possible as more consoles sold means more potential customers for Activision.

Kotick also opined a bit on the changing meaning of the word "platform," saying, “The platform used to be defined as just the box, but the platform today is really the box plus all the online services and capabilities.”

Publishers love the idea of online, of course, because selling a $60 piece of software is one thing, but selling years of subscriptions fees is even better.

On a separate subject, Kotick said that the PSN downtime has affected Activision's sales, but not enough to affected the  financial reports the company discussed earlier in the week.

Source: Financial Times

Kotick: Console Price Cuts In The Works
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Comments are Closed

  • Nyokou

    Was it really necessary to include his picture? I haven't eaten in hours but I feel like throwing up all of a sudden.

    Posted: May 16, 2011 9:29 AM
    Nyokou
  • 4LC4PON3

    We all know price cuts are coming but who gives a rats A** about Kotick and Activision. The company & Kotick are a F'ing joke period. He only cares about putting money in his pocket & doesnt care at all about the gaming industry.

    This is why activision keeps producing trash every year.

    Posted: May 15, 2011 9:39 PM
    4LC4PON3
  • Gamer_Lu

    Thumbs up if you hate Bobby Kotick.

    Posted: May 12, 2011 8:28 AM
    Gamer_Lu
  • Completist

    Avert your eyes, children. He may take another form.

    Posted: May 12, 2011 1:32 AM
    Completist
  • Pippdaddy

    UM, why are my posts getting erased. No matter where I've posted today they've been erased soon after. Keven Kelly replied to one of my post about L.A. Noire being talked about next week and that was erased, I put a post asking about it there and it was erased. Then on this topic I just asked if Navy Seal's Team 6 could be send into deal with Kotick and it was erased. I see no contact G4 option and this has never happened. Can anyone help? Quick before this is erased.

    Posted: May 11, 2011 9:09 PM
    Pippdaddy
  • Pippdaddy

    Can we send Navy Seal team 6 in to deal with Kotick? That's all I want to know.

    Posted: May 11, 2011 9:01 PM
    Pippdaddy
  • idtirba

    Alright, alright... We gamers need to start buying shares of Activision to kick this mother%*&^$# out of the business... Hostile takeover FTW!!!!... or not... Where there's money there's a#$%@!*$ like Kotick

    Posted: May 11, 2011 7:23 PM
    idtirba
  • guitarded77

    Kotick is such a douche.

    Posted: May 11, 2011 6:02 PM
    guitarded77
  • SizzlewickMagicfart

    Oh no, if there is no price cuts, he's gonna threaten to stop making games for the consoles! just like he threatened sony, lol,

    Posted: May 11, 2011 5:10 PM
    SizzlewickMagicfart
  • GamebustaZX

    did he just say subsription rates are...............good ?? I dont need another mothly bill and I dont like pay for something and then having to keep paying to be able to play it ?? thats why I limit my self to 2 pay to play mmos at a time

    Posted: May 11, 2011 3:58 PM
    GamebustaZX
  • GamebustaZX

    did he just say subsription rates are...............good ?? I dont need another mothly bill and I dont like pay for something and then having to keep paying to be able to play it ?? thats why I limit my self to 2 pay to play mmos at a time

    Posted: May 11, 2011 3:58 PM
    GamebustaZX
  • xL7717

    He probably wants the price of consoles to go down so he can charge to play Call of Duty online. lol

    Posted: May 11, 2011 3:52 PM
    xL7717
  • crocodilius

    he looks like a dick with ears.

    Posted: May 11, 2011 3:47 PM
    crocodilius
  • Ghost2190

    Every time I see Kotick's face on the net, I want to punch my Computer screen, Please G4, help us Conserve....

    Posted: May 11, 2011 3:47 PM
    Ghost2190
  • g4tvroxdahouse

    Subscriptions to games- I don't know about others but another monthly bill no matter how paltry is absolutely not what I am looking for.

    Posted: May 11, 2011 3:39 PM
    g4tvroxdahouse
  • KilledFirst

    SO Kotick is basing his opinion off of what? In house DevKits from console makers maybe? E3 might be a bigger then we expect. If so, it would be the first time Sony successfully kept a secret about what their working on. This is of course SPECULATION to Kotick's words, and I doubt Sony can keep a secret. So this speculation has squashed itself.

    I'm not trusting in Nintendo. Their games have never inspired me to buy anything Nintendo, and they have yet to support any third-party support. I'll be surprised if Nintendo makes the necessary changes to sell software as well as XBOX and PS does. Quantity over quality has been the war cry of Nintendo and I feel we're just waiting inline for Nintendo to be Nintendo again.

    Posted: May 11, 2011 2:34 PM
    KilledFirst
  • JohnnyBuku

    Rumor: New PS3 version will be $159 but will remove all online capability... I kid...

    Posted: May 11, 2011 2:20 PM
    JohnnyBuku
  • lucidity

    Activision is racking in the bucks.

    Revenue as of Dec 2010

    Wii 408m

    PS3 854m

    360 1,033m

    http://investor.activision.c om/secfiling.cfm?filingID=1047 469-11-1413

    Posted: May 11, 2011 2:14 PM
    lucidity
  • cwbys21

    That is a well duh statement. The last price drop on the ps3 was 2009, so a price drop this year (probably at E3 again) could be predicted by anyone. And if memory serves the last 360 price drop was that summer as well.

    Posted: May 11, 2011 2:11 PM
    cwbys21
  • CareyGrant

    Yup, that's the face of Satan right there... or at least his cousin.

    I don't think I could surpress the urge to punch this smarmy guy in the face if we ever met.

    Posted: May 11, 2011 2:00 PM
    CareyGrant

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