According to Activision head Bobby Kotick, there are price cuts coming for consoles. The head of the largest video game publishing company on earth told The Financial Times:
“We’ve more confidence in consumer spending, we feel like some of that has stabilized and there are price cuts on the [console] hardware in the works."
Keep in mind: Kotick isn't in charge of prices for any console, and has an interest in keeping console prices as low as possible as more consoles sold means more potential customers for Activision.
Kotick also opined a bit on the changing meaning of the word "platform," saying, “The platform used to be defined as just the box, but the platform today is really the box plus all the online services and capabilities.”
Publishers love the idea of online, of course, because selling a $60 piece of software is one thing, but selling years of subscriptions fees is even better.
On a separate subject, Kotick said that the PSN downtime has affected Activision's sales, but not enough to affected the financial reports the company discussed earlier in the week.
Source: Financial Times




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Nyokou
Was it really necessary to include his picture? I haven't eaten in hours but I feel like throwing up all of a sudden.
4LC4PON3
We all know price cuts are coming but who gives a rats A** about Kotick and Activision. The company & Kotick are a F'ing joke period. He only cares about putting money in his pocket & doesnt care at all about the gaming industry.
This is why activision keeps producing trash every year.
Gamer_Lu
Thumbs up if you hate Bobby Kotick.
Completist
Avert your eyes, children. He may take another form.
Pippdaddy
UM, why are my posts getting erased. No matter where I've posted today they've been erased soon after. Keven Kelly replied to one of my post about L.A. Noire being talked about next week and that was erased, I put a post asking about it there and it was erased. Then on this topic I just asked if Navy Seal's Team 6 could be send into deal with Kotick and it was erased. I see no contact G4 option and this has never happened. Can anyone help? Quick before this is erased.
Pippdaddy
Can we send Navy Seal team 6 in to deal with Kotick? That's all I want to know.
idtirba
Alright, alright... We gamers need to start buying shares of Activision to kick this mother%*&^$# out of the business... Hostile takeover FTW!!!!... or not... Where there's money there's a#$%@!*$ like Kotick
guitarded77
Kotick is such a douche.
SizzlewickMagicfart
Oh no, if there is no price cuts, he's gonna threaten to stop making games for the consoles! just like he threatened sony, lol,
GamebustaZX
did he just say subsription rates are...............good ?? I dont need another mothly bill and I dont like pay for something and then having to keep paying to be able to play it ?? thats why I limit my self to 2 pay to play mmos at a time
GamebustaZX
did he just say subsription rates are...............good ?? I dont need another mothly bill and I dont like pay for something and then having to keep paying to be able to play it ?? thats why I limit my self to 2 pay to play mmos at a time
xL7717
He probably wants the price of consoles to go down so he can charge to play Call of Duty online. lol
crocodilius
he looks like a dick with ears.
Ghost2190
Every time I see Kotick's face on the net, I want to punch my Computer screen, Please G4, help us Conserve....
g4tvroxdahouse
Subscriptions to games- I don't know about others but another monthly bill no matter how paltry is absolutely not what I am looking for.
KilledFirst
SO Kotick is basing his opinion off of what? In house DevKits from console makers maybe? E3 might be a bigger then we expect. If so, it would be the first time Sony successfully kept a secret about what their working on. This is of course SPECULATION to Kotick's words, and I doubt Sony can keep a secret. So this speculation has squashed itself.
I'm not trusting in Nintendo. Their games have never inspired me to buy anything Nintendo, and they have yet to support any third-party support. I'll be surprised if Nintendo makes the necessary changes to sell software as well as XBOX and PS does. Quantity over quality has been the war cry of Nintendo and I feel we're just waiting inline for Nintendo to be Nintendo again.
JohnnyBuku
Rumor: New PS3 version will be $159 but will remove all online capability... I kid...
lucidity
Activision is racking in the bucks.
Revenue as of Dec 2010
Wii 408m
PS3 854m
360 1,033m
http://investor.activision.c om/secfiling.cfm?filingID=1047 469-11-1413
cwbys21
That is a well duh statement. The last price drop on the ps3 was 2009, so a price drop this year (probably at E3 again) could be predicted by anyone. And if memory serves the last 360 price drop was that summer as well.
CareyGrant
Yup, that's the face of Satan right there... or at least his cousin.
I don't think I could surpress the urge to punch this smarmy guy in the face if we ever met.
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