MX vs ATV Alive, THQ's upcoming racing game, will get new DLC every two weeks. If that much DLC sounds new to you, it's because it is. Consistent DLC is part of THQ's new strategy which includes a more aggressive distribution of DLC and post-launch demos, like Homefront's upcoming multiplayer demo. MX vs ATV Alive will retail for $40 in the US. Gamers will be able to buy the game at a reduced price, buying more content as they see fit.
VIDEO: MX vs ATV Alive "What is a Whip?" Trailer
“We have extensive DLC available from the first day and are planning to release new content every other week over several months. You can download different tracks, riders, bikes, vehicles and game modes. In addition, buying MX vs ATV Alive new will come packed with a code giving gamers access to $10 worth of free DLC," said THQ’s corporate global brand manager Ali Bouda.”
THQ went on to warn gamers and publishers this model wouldn't work for all genres or all games. MX vs ATV: Alive is the only game they've confirmed will offer this amount of DLC. “The title lends itself to this new model because it is a big game about environments, tracks and vehicles – not about a continuing story like Homefront and Saints Row.” THQ is testing the DLC waters in a very brave way that I think will pay off. Do you think letting gamers buy more content as they want it is a good idea?
MX vs ATV: Alive will be released on May 10 for the Xbox 360 and PS3.
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