Console Sales Up Across The Board, Nintendo 3DS Has A Successful Launch: March NPD Analysis Results


Posted April 14, 2011 - By Leah Jackson

Nintendo 3DS

The NPD Group has announced March's hardware sales and according the analysis the total video game hardware numbers have increased by 12% over March 2010 numbers. Way to go, gamers! Overall the hardware sales made a whopping $494.5 million dollars compared to last year's $440.6 million and the big news is that the Nintendo 3DS had a very successful launch, even better than the Nintendo DS had. Read on for the full hardware analysis.

"While the 3DS sold about 100K units less than the DS did in its launch month, we must consider that the DS launched in November and had holiday seasonality and a price differential of about $100," said the NPD group. "Because of the price differential, the 3DS generated greater revenues than did the DS in its launch month in November 2004."

They also mention that the 3DS launch was more successful than the DS launch because it came out in a time where there are more portable gaming devices like the iPad and iPhone. But despite the 3DS having a successful launch, the Nintendo DS still managed to come out on top as the best selling platform of March.

The rest of the hardware results are slim, but the NPD group did say that the Xbox 360 and PS3 sales both increased in unit sales in March. They also mention that because of the PSP's $40 price cut it also had a net increase in unit sales.

If you want to check out how your favorite games released in March did, check out the NPD group's software sales for March 2011.

Console Sales Up Across The Board, Nintendo 3DS Has A Successful Launch: March NPD Analysis Results


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