NPD: Software Sales Down In March; Pokemon, Homefront Top Charts


Posted April 14, 2011 - By Stephen Johnson

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Analysis: August 2009 Hardware Sales -- Price Cuts Help, But Wii Still On Top

According to industry analysts at the NPD Group, videogame software sales were down 16 percent in March 2011, compared to March 2010's sales. Overall, the industry made $735.4 million through software sales in March, compared to $875.7MM in March 2010. These numbers represent physical sales of new software, not digital format sales.

"New physical retail software sales declined significantly," the NPD Group said today in a statement. "Software sales last year were marked by several marquee titles including Final Fantasy XIII, Battlefield: Bad Company 2, and God of War III, which were all million plus unit sellers in March 2010."

As for specific titles, the two top-selling games were Pokemon White and Pokemon Black, in that order, with White selling over 1.3 million units and Black selling over 1.1 million units.

"Pokemon White is the best-selling Pokemon SKU in its debut month at retail of any Pokemon to date, and the Black version is third. Combined they break previous sales records held by Pokemon Silver and Gold in October 2000," the NPD's statement reads.

The success of Pokemon is hardly a shock given the popularity of the series, but the third game on the sales chart is surprising: THQ's speculative fiction shooter Homefront took home the bronze medal in March, in spite of somewhat lukewarm reviews. This is good news for THQ and gamers -- releasing brand new, 'core IP and making dough means more original titles (we sincerely hope.)

Dragon Age II was the fourth top selling game in the month, and Call of Duty: Black Ops is still selling enough copies to be number five on the list.

The best-selling 3DS game was Super Street Fighter IV 3D Edition from Capcom.

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NPD: Software Sales Down In March; Pokemon, Homefront Top Charts


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