If you want to be immortalized in a sure-to-be-classic video game, now is your chance. Irrational Games, the people who brought you Bioshock, are sponsoring a contest where one lucky gamer will be chosen to be incorporated into BioShock Infinite as the namesake of a character, a business, or a building – whatever the Irrational development team comes up with.
Entries are being accepted at IrrationalGames' site, from now until April 12, 2011 at 11:59PM Eastern Time. No signup or commitment is required.
I think you should enter, although I realize I'm making it less likely that a business called "Stephen Johnson's Automatic Spat-o-Mart" will appear in Infinite's Columbia.