Usually we don't cover the various comings and goings of video game development middleware companies, but in the case of Android and IOS developer Kiip, I'm making an exception. I think the company's innovative concept in gaming will catch on, and I'm not sure if that's a good or bad thing. Kiip's raison d'etre: Providing real-life rewards for in-game achievements. You can learn all about it in the video above.
Basically, Kiip has partnered with advertisers (Carl's Jr., Sephora, and Pop Chips so far), and will give gamers vouchers for real world stuff for achieveing things in games. In other words: You'll be advertised to at the second you "achieve" something, ideally without it feeling like a banner ad or a commercial.
Like all "innovations in advertising," I'm a little creeped out by Kiip's business model. But maybe you feel differently. What do you think of the idea? Good? Bad? Indifferent? Would you like it if it was ported to Xbox Achievements or PSN Trophies?