Any time my aunt is aware of a video game, that game has jumped that proverbial shark. Case-in-point: Angry Birds. The ubiquitous iPad and iPhone application has taken over the public imagination in a way no other app has, but the latest addition to the title may alienate more people than it wins over, even my aunt. Last night, Angry Birds HD added 15 new levels...and unskippable advertisements to the game.
When the iPad version of the game is paused or a level is restarted, the user must sit through a brief animated commercial for Angry Birds merchandise before resuming play. When you think of how many times you restart a difficult AB level, the ads would become an impossible nuisance, particular given the fact that you have to buy Angry Birds.
Paying money for a game and then being forced to sit through commercials is beyond annoying, but becoming more and more common. As you'd expect, fans of the game are not happy. Some quotes from the Angry Birds comments:
- This impacts the time to restart the level and continuous fade-in animation is very distracting. Now we’re forced to wait until the news loads EVERY SINGLE time the game is paused before restarting. Serious players will now have to wait an extra second or so each time a level restart is required.
- “really gives you the feeling that someone lowered the quality control bar and chose to add a poorly placed… and tacky-looking… advertisement on the pause / menu screen to push Angry Birds gear.”
- “I buy apps to get rid of ads not to get bombarded with more”
Source: 9 to 5 Mac