Toy Fair 2011 Highlights: Video Game Toys Galore!


Posted February 25, 2011 - By Guest Writer

By: Tracey John

Toy Fair 2011 Highlights: Video Game Toys Galore!

Last week’s New York Toy Fair has now come and gone, but there are plenty of video game toys on the way for collectors this year.  

As usual, New Jersey-based collectibles company NECA has licenses for several big properties, including BioShock Infinite and Gears of War 3. The license for BioShock Infinite was just announced at the show, and we spoke with director of product development Randy Falk about how involved Irrational Games creative director Ken Levine is and how we’ll likely see a range of items similar to NECA’s past line-up for BioShock and BioShock 2.

For Gears of War 3, we’re definitely getting detailed, seven-inch figures of Marcus, Dom, Baird, Cole, Anya and Carmine, which were completely made from scratch to represent their counterparts in the game. There’s also a high-end, full-color statue of Cole in his thrashball uniform that will be made available to fans. These products will be in stores this Fall near the game’s release date, and there will also be a San Diego Comic-Con exclusive figure, as well as more collectibles for Gears in 2012. But that's not all. There's a lot more stuff on the way. Read on for more.

Meanwhile, Square Enix has expanded its licenses well beyond its own Final Fantasy titles, showing off new 9.5-inch figures for Capcom’s Street Fighter IV. Only Ryu and Chun-Li were shown, but we can expect more from this series after these two are released this summer. The company is also making detailed figures of Adam Jensen, Fedorova and Barret for Deus Ex: Human Revolution for this Fall. And for Metal Gear Solid: Peace Walker, Kojima fans will get 10-inch tall figures of Miller and Battle Dress Snake in the summer.

Toy Fair 2011 Highlights: Video Game Toys Galore!

Even without a brand-new Halo title this year, McFarlane Toys has big plans for the license. In our interview with CEO Todd McFarlane, he told us that his new licensing deal goes beyond just Halo 3 and Reach, with Microsoft letting him make toys of anything from the Halo universe. He plans to make special tenth anniversary collectibles from throughout the franchise to celebrate its decade-long success.

As for other video games toys: Mezco is continuing to make LittleBigPlanet figures, including a 9-inch customizable Sackboy and a second series of smaller figures that includes Sky, Denim Sackboy and Dragon Headdress Sackboy out in June. DC Direct showed already-seen-but-still-unreleased toys for StarCraft (deluxe Zeratul, Jim Raynor and Kerrigan are due in October); Mass Effect 2 (Shepard, Grunt, Tali and Thane are finally out next month); and a slew of new World of Warcraft figures to be released throughout the year (Moonkin and Kobold Miner were our favorites). There are also new statues based on DC Universe Online, with the standout item being the world premiere of the Joker piece, which will be released this November for $80.   

Toy Fair 2011 Highlights: Video Game Toys Galore!

When it came to the quantity of items, Commonwealth Toy & Novelty Inc. won hands down for their truckloads of Angry Birds merchandise, which included keychains, magnets, rubber balls, throw blankets, pillows, figurines and even flip-flops. The first items available will be the plushes of every bird in all sizes, slated for release at retailers and online at the end of the month and ranging from $5.99 to $59.99, depending on the size.

But perhaps the prize for the one of the strangest video game-based toys of the show would go to Techno Source, the folks making the Tetris Link strategy game. Tetris Link takes the “video” out of “video game” and has 2-4 players, in real life, linking pieces and blocking components with plastic pieces. The strategy game goes on sale for $19.99 this Spring.

Toy Fair 2011 Highlights: Video Game Toys Galore!

Check out all of our photos from Toy Fair 2011 right here, here, and of course, here.

Toy Fair 2011 Highlights: Video Game Toys Galore!


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