There are many opinions on the internet about the death of the Guitar Hero franchise, but one important person calls it a blatant case of abuse! Kelly Summer, former CEO of developer RedOctane, says,"They abused it. There’s no reason why Guitar Hero cannot continue. It’s a great product. My gut tells me there is still a significant market for Guitar Hero. Not every game can be a billion dollar franchise, but maybe that’s what Activision wants.“
“Look at how Take-Two has handled GTA. They haven’t thrown products out there. They’ve nurtured it for over ten years and it is still a strong franchise," Summer said.
As for the future of the Guitar Hero brand name, Summer isn't expecting a resurrection under a different company's direction. "I’d be surprised if they sold the brand as it’d prove to the world there is still a market for this product and show them up," Summer said.