Anita Frazier On Current and Future Trends in Gaming


Posted February 16, 2011 - By Jake Gaskill

DICE 2011 "Entertainment in the Marketplace" Presentation »

During her DICE 2011 opening panel presentation, NPD Group analyst Anita Frazier mapped out what lies ahead for the games industry going into 2011, and, as you’d expect, digital, mobile, and social trends that have been growing over the past few years will only strengthen in the coming year.

Technological advancements will also continue to change how players interact with their games—between Kinect, PlayStation Move, Nintendo 3DS, and PlayStation NGP—by providing “technology that facilitates new experiences," but that is not simply technology for technology’s sake.

“The experience always matters,” Frazier added. “Technology is nothing if it does not deliver an experience.”

Frazier went on to explain that the explosion in social gaming over the past few years is the direct result of technological advancements (i.e. high speed internet, social network platforms, etc.), but, more importantly, because of the richness and expanse of the social experiences social games provide. Additionally, social networks have not only become platforms for connected gaming, but also a "vehicle for learning about games."

Moving forward, Frazier believes the gradually improving economy, growth in mobile (thanks in large part to the iPhone finally coming to Verizon) and digital channels, advancements in motion controls and 3D tech, and gaming beyond the traditional avenues (i.e. social) will all be contributing factors to the growth in the games industry in the coming year and beyond.

Anita Frazier On Current and Future Trends in Gaming


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