We're super big fans of pop star Justin Bieber -- I'm sure you are too -- but Nintendo, apparently, is not. Bieber's people recently asked Nintendo for permission to use a bit of the iconic Super Mario Brothers theme in an upcoming Bieber-riffic Bieber-fest of a 3D concert movie and lifestyle documentary called Justin Bieber: Never Say Never. (I'm expecting a generation-defining film like The Rolling Stones' Gimme Shelter.) Nintendo said some variation of, "Nope. Sorry, Biebs."
John Chu, director of Don't Look Back... er, I mean Justin Bieber: Never Say Never, tweeted the following recently:
"aw C'mon Nintendo! Y won't u let us use the Mario theme for 15 secs in the @Justinbieber movie...talk about free advertising passed up. Oops"
Nintendo, who has licensed its name and characters to any number of products (including, as Joystiq points out, shampoo, pinatas, slippers and Captain Lou Albano) has yet to publicly respond to this story, but one thing is for sure, this is the most important thing that has ever happened in all of human history.
Also: I like to think that Justin Bieber has enough fans that simply posting his name in our website will result in a flood of traffic from pre-teen girls. Justin Bieber. Justin Bieber. Justin Bieber. Justin Bieber. Justin Bieber. (Crap! I think I inadvertently summoned Bieber, like Candyman. A wild Bieber appears!)