The upcoming Game Developers Conference has signed on an epic name: Epic Games' Cliff Bleszinski. Cliffy B. will be presenting a seminar entitled "Industry Lessons Learned and Applying Them to the Road Ahead" at GDC.
The seminar, aimed at industry insiders, will focus on how "understanding marketing and PR are not only important to a game's promotion but to its actual design and implementation." Bleszinski will also talk about branding, specifically branding a video game's IP, but also characters and even and one's self as a developer.
The lecture will continue to then discuss the importance of story and context, the fact that a genre can live or die based on its camera, as well as tips such as how to use the seven deadly sins to make a better game. Finally, the current state of the industry and the future will also be discussed with Bleszinski's thoughts on AAA gaming, social gaming, and the connected future, as well as general observations about the manner in which the gaming industry is run.
Sounds interesting, no? Don't worry if you're not going to make it to GDC; G4 will be there, bringing you an inside look at everything that goes down at the show, including Bleszinski's speech and so much more. It all goes down on March 2 and 3.