Video Game Hardware Sales Down 13 percent In 2010; Nintendo, Microsoft Post Sales Records


Posted January 14, 2011 - By Jake Gaskill

Console Check-in

Research firm NPD Group reports video game hardware sales generated $6.29 billion in 2010, down 13 percent compared to 2009. Console sales for December came in $1.84 billion, down 16 percent over the previous year as well. Despite the declines, Microsoft and Nintendo both set company and industry sales records for the year.

The Xbox 360 was the only console that saw an increase in units sales compared to 2009. Sales were up 42 percent over last year, aided by the breakout success of Microsoft Kinect. Over 8 million Kinects were sold in its first two months of availability. Microsoft moved 1.9 million 360s in December, making it the console's best month ever for sales.

The Nintendo DS took the top spot for overall December sales, and the device has now sold over 47 million in the U.S., making it the top selling game system ever in the U.S., besting the previous champ, the PlayStation 2. Nintendo also announced last week that the Wii was the best-selling console in 2010, with over 7 million units sold, bringing the total U.S. Wii sales to over 34 million.

Sony obviously took a hit last year, especially on the PlayStation Move, but it's hard to say how much of a hit without any concrete date. However, 2011 is looking to be a big year for PlayStation 3, and with the rumored reveal of the PlayStation Portable 2, expect Sony to bounce back big this year.

Additional reading: NPD Group: Total 2010 Game Software Sales Flat Compared To 2009

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Video Game Hardware Sales Down 13 percent In 2010; Nintendo, Microsoft Post Sales Records


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