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PlayStation 3 To Offer 3D Sports Illustrated Swimsuit Models

sjohnson
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Posted January 5, 2011 - By Stephen Johnson

Sports Illustrated Swimsuit

Making good on the company's promise that the PlayStation 3 "only does everything," Sony has sponsored a 3D video version of Sports Illustrated's next Swimsuit Issue that you'll be able to rent or buy at the PlayStation Store beginning on February 15. You'll also be able to watch Swimsuit 3-D on Bravia 3D TVs and with 3D Blu-Ray players. The show will debut at CES this week, so if you're in Vegas, check it out.

The 3D version of the half-hour hottie show will only be viewable by those who own 3D TVs, so the potential market is relatively small, but broadening the appeal of 3D is part of the plan, and really, how better to encourage people to drop thousands on the fanciest televisions than featuring bikini models in full 3D?

"There's sort of a chicken-and-egg problem going on right now, where the device penetration has been fairly low, so the studios have been fairly slow to release 3D content," Michael Aragon, VP and general manager for global digital video distribution and operations at Sony Network Entertainment told Advertising Age. "Our expectation and our road map on this whole thing has been that this is going to be a little bit slower adoption than HD. While we might not be making tons of money on the 3-D content, it seeds a universe of product that we have in 3-D."

The 3D version of the SI Swimsuit video is expected sell for $7.99 and rent for $4.99. The flat version is expected to sell for $6.99 and rent for $3.99.

If I had a 3D TV, I'd definitely be checking this out in February, if only to have something to show off on my new, high-tech set, but I don't have plans to pick up a new television any time soon. How about you guys? Are you getting this? Would you if you had the dough?

Source: Advertising Age

PlayStation 3 To Offer 3D Sports Illustrated Swimsuit Models
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