X

Ubisoft Sued By UFC Over Fighters Uncaged Tagline

JGaskill
7 Comments

Posted December 10, 2010 - By Jake Gaskill





  • Videos
    (9)
  • Screenshots
  • Cheats and Walkthroughs

Ubisoft Sued By UFC Over Fighters Uncaged Tagline

Ubisoft has found itself on the business end of a lawsuit filed this week on behalf of the Ultimate Fighting Championship over Ubisoft’s allegedly trademark infringing use of the phrase “Ultimate Fighting” in a tagline found of the box for its Kinect game Fighters Uncaged. The offending phrase reads, “Become the Ultimate Fighting weapon!”


According to Game Politics, the UFC contends the use of the phrase could confuse potential consumers, and the organization is requesting an injunction be issued to prevent the game from being sold, that the phrase be removed from game’s box, unspecified damages, and court costs.

UFC’s parent company Zuffa, LLC trademarked “Ultimate Fighting” back in 2002, and, chances are, whenever anyone hears the phrase “ultimate fighting,” the first thing that comes to mind is UFC. Still, the confusion argument doesn’t seem particularly strong in this case, especially since THQ’s UFC games, at least the most recent one, UFC Undisputed 2010, not only have “UFC” in the title, but also carry a prominent stick on the cover that specifies, “Official product. UFC. Ultimate Fighting Championship. As real as it gets.”

As such, it looks as though UFC has gone more than out of its way to make sure there is absolutely zero confusion about what is and what is not an official UFC game. Then again, I’m just a caveman who fell in some ice and later got thawed out by some of your scientists. What do I know?

Source: Game Politics

Should the need arise, feel free to E-Mail me your tips, suggestions, and/or personal philosophies, or follow me on Twitter.
 

Ubisoft Sued By UFC Over Fighters Uncaged Tagline
http://www.g4tv.com/thefeed/blog/post/709126/ubisoft-sued-by-ufc-over-fighters-uncaged-tagline/
http://files.g4tv.com/ImageDb3/256217_S/Ubisoft-Sued-By-UFC-Over-Fighters-Uncaged-Tagline.jpg
BlogThread_709126

ADVERTISEMENT

Blog Tags

g4tv.com
  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,306,474 Views | 05:20

  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    633,172 Views | 00:49

  • Adult Star Kirsten Price Tests Kinect's Nude Filter

    Posted: November 12, 2010

    1,434,433 Views | 04:33

  • Best Nude Scenes in Video Games

    Posted: June 29, 2009

    1,521,867 Views | 03:12

  • International Sexy Ladies Show: Wrestling in Moscow

    Posted: June 19, 2009

    136,004 Views | 01:24

AdChoices