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A research note released today suggests that stock-holders won't be happy until Activision implements an additional fee for players who wish to participate in any CoD multiplayer modes. According to an analyst, keeping Call of Duty's multiplayer free is "a betrayal of shareholder trust."
Michael Pachter, a Wedbush analyst, suggested that Activision's decision to not charge players an additional fee for multiplayer is "a serious strategic error." Pachter went on to say, "We firmly believe that until the publishers address monetisation of multiplayer, game sales will continue to be challenged by the publishers' altruistic decision to provide significantly more entertainment value per hour than ever in history."
This is a response to Activision Publishing CEO Eric Hirshberg's promise that Activision would never charge for "out of the box" CoD multiplayer. However, Activision Blizzard CEO Bobby Kotick said he would charge Call of Duty players a subscription service "tomorrow" if he had his way.
The Call of Duty franchise is known for its multiplayer. CoD: Modern Warfare 2 and CoD: Black Ops are among the most popular played games on Xbox Live and the PlayStation Network. Would you continue to play if you had to pay a subscription fee? Pay-to-play didn't work out so well for APB: All Points Bulletin, could this be beginning of CoD's downfall?
Source: CVG
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Comments
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B1ack_Blob
Rarely do the shareholders know what is best for the company in the long run.
StarWars_Enigma
If they start charging for CoD multiplayer, how much do you wanna bet sales drop like a rock? The idea is just insane, and the fact that it's "A betrayal of shareholders trust" is just bullcrap. What? Did Black ops become the bestselling game on launch day not enough for you guys? And Modern Warfare 2 before? Douchbags. They don't care what we, the gamers, want but what they can to fill their wallets some more.
mikemill
Coming from someone who prestiged in Black Ops in the first week of release.... I would NEVER pay a subscription fee for Call of Duty multiplayer. NEVER. EVER. I'll just play Bad Company or Medal of Honor if Activision tries to pull this crap.
james176
The day they chaqrge a fee for call of duty multiplayer is the day i will not be playing it anymore look people are paying 60 dollars for the game there already paying for a 60 dollars for a year of xbox live membership now you wanna charge a fee just to play the multiplayer. Im sorry but i aint down with that nor would anybody else.
greeknerd
Putting a fee on Call of Duty's multiplayer would be the strategic error.
dropkick06
If "Corporate" has the final say and makes multiplayer pay to play, that's the end. I would not pay another fee to play online on top of Live or Playstation plus
DreamingDarklyRobin
So I guess we should be happy Activision hasn't caved in to pressure and greed? I don't really care though; CoD isn't my favorite game series.
RandomGam3r
I'm sure if or when this happens there will be a lot of internet rage, but there will still be that crowd who wont mind paying for it. Personally, I play CoD's multiplayer my fair share, but not enough to where I would hand over extra money on top of buying the game to play it. I would simply play something else, as I'm sure a lot of people would as well.
DrStrangeL0ve
hells to the nah! (in a fat black woman voice) CoD died for me with modern warfare (1) and now it I will never buy another CoD game ever again
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