Analyst: Tony Hawk Sold Only 3,000 Units


Posted November 19, 2010 - By Stephen Johnson

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Tony Hawk Shred

According to video game industry analyst Doug Creutz, Tony Hawk: Shred sold only around 3,000 copies in the last week of October, a dismal performance for any game, but a particularly dismal performance for a game bearing the name of skater Tony Hawk.

According to Eric Hirshberg, CEO of Activision Publishing, there may be hope for the beleaguered Shred. He pointed out to Gamasutra that The Ellen DeGeneres Show has just named Shred as one of the top gifts for the holiday season,

“There’s hopefully a method to that madness,” he says. “For the first time we’re targeting that game to kids. It’s a gift-oriented game, but, that said, we need to build awareness for the game still. … I think you’ll hopefully see a bigger ramp-up as we get further into the gift giving season."

Hey, remember when Tony Hawk games were eagerly awaited and generally awesome titles? I do... I haven't played Shred yet, so perhaps it's a largely overlooked gem, but I wouldn't put any money on it...

Source: Gamasutra

Analyst: Tony Hawk Sold Only 3,000 Units


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