The phrase “It’s on like Donkey Kong” has been part of the pop-culture vernacular for decades, but now Nintendo is attempting to claim ownership of the nostalgic idiom by filing a trademark request with the U.S. Patent and Trademark Office.
It’s all part of Nintendo’s preparation for the November 21 release of its upcoming Wii title Donkey Kong Country Returns.
I find it strange that Nintendo didn’t do this sooner. I mean, the phrase has been around forever, and it’s not like Nintendo was ever going to abandon Kong, so the big guy’s never really going to be out of the public consciousness anyway. I guess better late than never, right?
Quick Poll: When was the last time you actually used the phrase “It’s on like Donkey Kong” in a conversation?