For the fourth consecutive month, Microsoft’s Xbox 360 took the top spot in hardware sales, selling 484,000 units in September, an increase of 37 percent over the previous year, making it the best month for 360 sales so far in 2010.
Bungie’s Halo: Reach was, unsurprisingly, the best selling title in September with 3.3 million units sold, not counting those included in the various Reach/360 bundles. Reach is just the third 360 game to pass the 3 million mark in its launch month; the first was Halo 3, and the second was Call of Duty: Modern Warfare 2.
Sony and Nintendo saw a drop in hardware sales compared to last year, but the PlayStation 3 and PSP were up on average per week versus last month. And Sony’s PlayStation Move, including the Move/Sports Champions bundle, helped make the accessories category the only one to see a dollar sales increase during September. However, overall hardware sales were down 19 percent from last year. Total game sales—software, hardware, and accessories—were also down 8 percent.
The NPD Group no longer releases hardware or software sales figures for the top consoles and games, nor do they differentiate between SKU’s for game sales. Instead, they now lump together all the SKUs and simply rank the games without listing the actual unit sales, which makes the games sales list a little less interesting, but I guess it’s designed to make stock holders and publishers feel a bit better about the performance of their games since instead of having to tell investors exactly how many units a game sold they can just say that it was the fifth best selling game of the month.
Video Game Software Sales, September 2010
- Halo: Reach (360), Microsoft
- Madden NFL 11 (360, PS3, PS2, Wii, PSP), Electronic Arts
- Dead Rising 2 (360, PS3, PC), Capcom
- NHL 11 (360, PS3), EA
- FIFA Soccer 11 (360, PS3, PS2, PSP, NDS), EA
- Kingdom Hearts: Birth By Sleep (PSP), Square Enix
- Mafia II (360, PS3, PC), Take 2 Interactive
- Spider-Man: Shattered Dimensions (PS3, 360, NDS, Wii), Activision Blizzard
- Metroid: Other M (Wii), Nintendo
- Call of Duty: Modern Warfare 2 (360, PS3, PC), Activision Blizzard
Seven of the top 10 games in September were new titles, and three were console exclusives. To supplement these software figures, NPD reports that total consumer spend for the first half of 2010 from non-physical sales, such as game rentals, subscriptions, digital downloads, social network games, downloadable content, and mobile game apps, was between $2.6 and $2.9 billion. Physical game sales were $3.7 billion for the same period, suggesting that while non-physical game sales continue to rise, new physical game sales still account for the majority of industry sales.