As an artistic and cultural force, Rock and Roll is dead; It exists now as a marketing tool or a niche music form for pointy-heads and purists, like Jazz, only louder. We can still enjoy the amusement provided by Rock and Roll's rotting corpse however. For instance, Guitar Hero was recently inducted into the hallowed halls of The Hard Rock Hall of Fame.
The ceremony involved placing a Guitar Hero controller (from Guitar Hero: Warriors of Rock which coincidentally came out this week! ) on the wall alongside historic memorabilia from such rock royalty as The Beatles, Jimi Hendrix and Elvis Presley. I'm sure John Lennon and George Harrison are proud.
The plastic axe from the New Guitar Hero game was signed by Kiss frontman Gene Simmons, but was presented to the Hall by Kiss fan Kevin Curtis, a Gene Simmons impersonator. The level of Umberto Eco style hyper-reality here is mind spinning: A fake museum adds a fake guitar presented by a guy who fakes being rock star who plays a character anyway. Amazing!
In the spirit of this momentous moment in the history of Rock and Roll, comparable to Hendrix at Woodstock, allow me to present a quote from Sales & Marketing guy. Specifically, Marc Carey, Regional Sales & Marketing, Hard Rock Europe:
"Guitar Hero is a rock n roll icon and has made an incredible impact on the music industry...We are delighted to be part of the Guitar Hero: Warriors of Rock launch and to be inducting such an influential piece of music and gaming memorabilia into our collection. Hard Rock owns over 79,000 pieces of authentic music memorabilia that are proudly displayed in our cafes, hotels and casinos around the world. I have no doubt that one of the brand-new guitar controllers signed by Gene Simmons will be a welcome addition."
Hail, Hail Rock and Roll!