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As an artistic and cultural force, Rock and Roll is dead; It exists now as a marketing tool or a niche music form for pointy-heads and purists, like Jazz, only louder. We can still enjoy the amusement provided by Rock and Roll's rotting corpse however. For instance, Guitar Hero was recently inducted into the hallowed halls of The Hard Rock Hall of Fame.
The ceremony involved placing a Guitar Hero controller (from Guitar Hero: Warriors of Rock which coincidentally came out this week! ) on the wall alongside historic memorabilia from such rock royalty as The Beatles, Jimi Hendrix and Elvis Presley. I'm sure John Lennon and George Harrison are proud.
The plastic axe from the New Guitar Hero game was signed by Kiss frontman Gene Simmons, but was presented to the Hall by Kiss fan Kevin Curtis, a Gene Simmons impersonator. The level of Umberto Eco style hyper-reality here is mind spinning: A fake museum adds a fake guitar presented by a guy who fakes being rock star who plays a character anyway. Amazing!
In the spirit of this momentous moment in the history of Rock and Roll, comparable to Hendrix at Woodstock, allow me to present a quote from Sales & Marketing guy. Specifically, Marc Carey, Regional Sales & Marketing, Hard Rock Europe:
"Guitar Hero is a rock n roll icon and has made an incredible impact on the music industry...We are delighted to be part of the Guitar Hero: Warriors of Rock launch and to be inducting such an influential piece of music and gaming memorabilia into our collection. Hard Rock owns over 79,000 pieces of authentic music memorabilia that are proudly displayed in our cafes, hotels and casinos around the world. I have no doubt that one of the brand-new guitar controllers signed by Gene Simmons will be a welcome addition."
Hail, Hail Rock and Roll!
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Comments
Displaying 1–12 of 12
holidaybob
You guys here at G4 have the release date all wrong... your site says the game came out on the 21st Gamestop where i'm picking up my copy doesn't have it til the 28th. Way to really do your research there guys.
Knives39
shouldnt harmonix get credit for this since they invented guitar hero?
gambit1023
You gotta be kidding me..GH in a hall of fame...so now we celebrate when a company forces crappy game after crappy game on us. This is just a marketing ploy to get us to buy this P.O.S. If they are gonna induct a music game they should have done it for RB. Not only did it competely change the genre by adding drums and mikes but now with the keyboard and the new guitars available they will be dancing on GH's grave. TOTAL B.S.
and besides..no induction into any music hall of fame will have any credibility until RUSH is in the R&R H.O.F.!!!!!!!!!!!!!
lilhotdude1313
Really? This is the marketing stunt you're going with? You couldn't have done something clever like dropping copies of World Tour in a volcano or having Gene Simmons fly around on a jetpack? I guess the marketing for Warriors of Rock is as cheap as Bobby Kotick is greedy.
TKEmysterio
So a dead restaurant chain is inducting a dead game. Makes sense.
DKDECADE
I blame American Idel for the aclaim death of rock, saying that R&B is the way of the future, Blah.
Rock n Roll will live on damn it!
Tim_1138
Shouldn't Harmonix be getting the honors for being the creators of Guitar Hero? Activision has added nothing to Guitar Hero
BONERJAM
Yes rock and roll is dead(in terms of popularity and sales) when compared to the 60's or 70's(when R&R was mainstream). Terrible music genres like pop, hip-hop(most current hip-hop but not all) and emo has taken over as mainstream music, there is no denying that, look at the Billboard top 100. There are still a lot good rock and roll bands out there they just dont have the popularity of anything you see or hear on tv and the radio.
Oh and why is anything having to do with another crappy GH game getting any attention?
koolboricua
Rock and roll is far from dead, is the only real music that still out there.
AlottaNadda
I dislike the whole kiss and guitar hero thing, but screw you stephen for saying rock and roll is dead
Adjacent
this has to be a joke. its official rock is dead what will we do now? please don't let rap get any bigger i can only handle so much booty, money, big cars and gold teeth befor i just give up all together.
Prax150
So, Kiss doesn't get to go into the Hall of Fame, but a plastic guitar presented by a Gene Simmons impersonator does?
Sometimes the world is cruel.
Displaying 1–12 of 12