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Apple Shows Off New Apple TV

sjohnson
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Posted September 1, 2010 - By Stephen Johnson

Apple Shows Off New Apple TV

Apple dropped a ton of new info on the next iteration of Apple TV this morning. The new set-top device is tiny -- it fits in the palm of your hand -- and does not contain a harddrive, so the focus is on renting TV shows and movies as opposed to buying and keeping them.

High-definition TV shows will be available to rent over the device for .99 cents, and HDTV movies for $4.99. Right now, only Fox and ABC are onboard with the new device, but Apple expects the rest of the entertainment world to hop on "pretty fast."

Users can stream content from PCs and Macs, as well as any iOS device running version 4.2 or later, so you'll be able to stream from your iPad/phone. The new Apple TV also offers access to Netflix, YouTube, and Flickr photos. It will ship later this month, and will cost $99.

Personally, I've (finally) managed to set up the perfect media streaming environment in my house, using Netflix, and my Xbox as a media extender and Windows Vista, so I'm not really in the market for a new device that (basically) does the same thing... but it's tempting...

Mac always has an advantage when it comes to set-up. It's just easy to get their products to work, and judging from Jobs' description of Apple TV, the device will continue the tradition.

So what do you think of the new Apple TV? Interested in picking one up?

Tags: Apple, Tech, TV
Apple Shows Off New Apple TV
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