Perhaps to further prepare for the imminent release of the Nintendo 3DS, Nintendo announced today that it will lower the price of the Nintendo DSi and DSi XL on September 12 to $149.99 and $169.99, respectively.
“We know shoppers want to get the maximum value out of every dollar they spend,” said Nintendo of America’s executive vice president of sales and marketing Cammie Dunaway in statement released this morning. “Our new Nintendo DSi prices make it easier than ever for consumers to access the tremendous variety of games, applications and social tools on the Nintendo DSi and Nintendo DSi XL systems.”
Japan, the UK, and Australia saw similar price drops earlier this year. And it’s a good thing too, because the previous price point was clearly hamstringing the DS’s popularity and sales potential.