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NPD Hardware, Software Sales For July 2010

JGaskill
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Posted August 12, 2010 - By Jake Gaskill

NPD Hardware, Software Sales For July 2010

The NPD Group have released their July 2010 sales figures, and for the second month, the Xbox 360 came out on top in console sales, and EA’s NCAA Football 2011 and Ruffian Games’ Crackdown 2 knocked Red Dead Redemption and Super Mario Galaxy 2 out of the top software spots.


Video Game Software Sales, July 2010

  1. 360 -- NCAA Football 11, Electronic Arts, 368,000
  2. PS3 -- NCAA Football 11, EA, 298,800
  3. 360 -- Crackdown 2, Microsoft, 208,800
  4. Wii -- Super Mario Galaxy 2, Nintendo, 193,000
  5. DS -- LEGO Harry Potter: Years 1-4, Warner Bros. Interactive, 141,700
  6. 360 -- Red Dead Redemption, Take 2 Interactive, N/A
  7. Wii -- LEGO Harry Potter: Years 1-4, Warner Bros. Interactive, N/A
  8. DS -- Dragon Quest IX: Sentinels of the Starry Skies, Nintendo, N/A
  9. Wii -- New Super Mario Bros. Wii, Nintendo, N/A
  10. 360 -- Call of Duty: Modern Warfare 2, Activision Blizzard, N/A

Video Game Hardware Sales, July 2010

  1. 360 -- 443,500
  2. DS -- 398,400
  3. Wii -- 253,900
  4. PS3 -- 214,500
  5. PSP -- 84,000

Video games overall (software, hardware, and accessories) were down just 1 percent compared to last July, and down 8 percent year-to-date compared to the same period in 2009. Hardware sales came in at $313.8 million, up 12 percent over last July, but were down 13 percent YTD, bringing in $2.43 billion. Software sales dropped by 8 percent in July to $438 million and YTD to $3.92 billion, while accessories saw a decline of 2 percent (ending up at $129.3 million), but a rise of 3 percent YTD to $1.16 billion.

The Xbox 360 not only topped the PS3 and Wii in console sales, but it also had four of the top 10 selling titles, compared to three for the Wii and one for the PS3. LEGO Harry Potter: Years 1-4’s performance isn’t exactly a surprise, but Red Dead Redemption’s fall from first to sixth certainly was. Given the slate of downloadable content Rockstar Games has planned for it thought, I’m sure we’ll be seeing it on the top 10 sales list for a while to come.

Any figures from July that stuck out to you?

Should the need arise, feel free to E-Mail me your suggestions, tips, and/or personal philosophies, or follow me on Twitter.

NPD Hardware, Software Sales For July 2010
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