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EA Q1 FY11 Financial Report: Wii Sales Way Down, Digital Revenue Gives Boost

JGaskill
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Posted August 3, 2010 - By Jake Gaskill





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  • Previews
  • Review
  • Videos
  • Screenshots
  • Cheats and Walkthroughs

  • News
  • Previews
  • Review
  • Videos
  • Screenshots
  • Cheats and Walkthroughs

  • News
  • Previews
  • Review
  • Videos
  • Screenshots
  • Cheats and Walkthroughs



Electronic Arts Looks Toward More Price Cuts, Digital Sales, Motion Controls

Despite seeing notable increases in revenue for their PlayStation 3 and Xbox 360 portfolio, Electronic Arts saw a 75 percent year-over-year decline in its Wii sales between Q1 last year and this year, the publisher disclosed today in its Q1 FY11 financial report.

While EA has seen Wii sales drop from $161 million for Q1 FY10 to just $40 million in Q1 FY11, the publisher continues to be the number one publisher on the PlayStation 3, Xbox 360, and PC.

"We had a solid first quarter, exceeding expectations both top and bottom line," EA CEO John Riccitiello in the publisher's official report. "Top quality titles like 2010 FIFA World Cup South Africa, innovative digital offerings for titles like Battlefield: Bad Company 2 and Scrabble on the Apple iPad are driving the business."

And even though EA released just six major titles in Q1 FY11 compared to last year’s 10 titles, Xbox 360 sales saw a jump from $73 million last year to $262 million this year. PS3 sales were similarly positive, increasing from $121 million to $209 million during the same period last year, which is in line with the PS3's 40 percent overall software increase over the past year.

EA plans to follow a more streamlined approach to how many titles it releases in a given year as part of their new “Fewer, bigger, better titles” structure. This year will see the release of 36 titles, the bulk of which will be released during the third quarter (of which Crysis 2 will not be one).

On the digital distribution side, EA saw digital sales jump from $124 million to $188 million. EA expects digital revenues to increase to $750 million, continuing a trend of 30 percent year-over-year growth.

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EA Q1 FY11 Financial Report: Wii Sales Way Down, Digital Revenue Gives Boost
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