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WSJ: Starcraft 2 Cost $100 Million

sjohnson
27 Comments

Posted July 16, 2010 - By Stephen Johnson

Starcraft 2 logo

Do you know how much Starcraft 2 cost to develop? Well, the Wall Street Journal says it cost around $100 million dollars. You could buy like 45 cheeseburgers with that kind of money!

Of course, 45 cheeseburgers is a much worse investment than Stacraft 2.--unless you're really hungry. Starcraft 2 is likely to be not just one of the best-selling PC video games of all time, but also the cornerstone of Acti-Blizzard's Battlenet, which is poised to become a Facebook like social networking phenomenon... at least that's the plan. Whether it will pan out on a huge scale depends on how inviting the community is to gamers who play Starcraft 2 and World of Warcraft.

In order to break even, Starcraft 2 needs to sell really well. At $60 a shot, it needs to sell 1.7 million copies to break even, which would be a huge hurdle for just about any other game on earth. Starcraft, though, has such a huge international following -- the entire nation of South Korea is waiting for this game -- that we can expect it to be profitable almost immediately upon its release, high development costs or not.

Source: Wall Street Journal

WSJ: Starcraft 2 Cost $100 Million
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  • vferg

    South Korea will sell like 100 copies, the rest will be pirated. And dont go telling me about some blah blah blah story about how theres tons of encryption and these new ways of servers telling that its pirated. South Korea ppl got skilz and can pirate everything! So StarCraft 2 better be banking on some other country to make a profit off of. In all seriousness though this game will make bank end of story.

    Posted: July 20, 2010 2:51 PM | Reply | Report
    vferg
  • darthallen417

    I would just like to thank the video game gods; my beta for star craft 2 came in my email today. I love Star Craft. Thank You

    Posted: July 18, 2010 9:55 PM | Reply | Report
    darthallen417
  • Skodmunk

    100 ? That's what they make each month of WoW

    Posted: July 18, 2010 12:22 PM | Reply | Report
    Skodmunk
  • hoof_hearted4

    ok its going to sell 1 copy for every person on the planet, thats what 6 (or is it 8) billion copies....even newborns in S.Korea buy this game

    Posted: July 18, 2010 10:33 AM | Reply | Report
    hoof_hearted4
  • xRaymond9250

    great job retards, a recession and waste $100 million, congrats blizzard, you fail.

    Posted: July 18, 2010 7:35 AM | Reply | Report
  • Fortysixter UK

    Think that bit about cheeseburgers was a little joke !

    Posted: July 18, 2010 6:46 AM | Reply | Report
    Fortysixter+UK
  • Minuszero

    RTS with little stratigy! Mass 2 units and attack... or simply just rush. LAME

    Posted: July 17, 2010 4:27 PM | Reply | Report
    Minuszero
  • llaffer

    RTS along with FPS are my two least favorite genres. Instant pass for me. And I'll never look back.

    My wife (before we got married) talked me into trying Starcraft once. I played through a few single player missions so I could get the basics down, then we played 2 player. At the end of the game, with her watching over my shoulder, I exited the program, and uninstalled the game, without saying a word.

    Posted: July 17, 2010 10:59 AM | Reply | Report
  • Ender_IF_

    Starcraft is the best RTS game of all time. 15 years waiting for its second part and we finally have it on July 27th. Battle.net adds a new layer of security so its more dificult to be hacked and, thus, pirated. This game is huge, and it will certainly sell 1.7 million copies the first day.

    Oh, and by the way, 100 million dollars only gets you 45 cheeseburgers?? Where the hell you buy does? At the Ritz?

    Posted: July 17, 2010 5:09 AM | Reply | Report
    Ender_IF_
  • micrapple

    It just seem that they replace the skin... $100 sound better. $100 millions is for game that came out within 4 years and not 10 years.

    Posted: July 17, 2010 1:17 AM | Reply | Report
    micrapple
  • stickymonki

    man, Wher do you get yur cheeese burgers?!?!

    Posted: July 16, 2010 8:12 PM | Reply | Report
  • Canid117

    42 Cheeseburgers you say? Are we talking Burgerville burgers or Mcdonalds burgers? There is a slight difference.

    Posted: July 16, 2010 8:11 PM | Reply | Report
    Canid117
  • heavymetalwolf

    Thank you mr. Johnson for your usual money to cheeseburger conversion.

    Posted: July 16, 2010 7:19 PM | Reply | Report
    heavymetalwolf
  • macross2012

    Not paying another 10.00 more for a pc game over all the rest.. 60.00 NO THANKS.. and I LOVE the SUCKERS paying 100.00 for the CE

    Posted: July 16, 2010 6:58 PM | Reply | Report
    macross2012
  • Arkanthiel

    I'm such a starcraft fanboy that I'm disappointed that I wont be able to get the collector's edition.

    Ah well. 2 more expansions anyway.

    THANK YOU SIR MAY I HAVE ANOTHER SIR?

    Posted: July 16, 2010 6:52 PM | Reply | Report
    Arkanthiel
  • blakerson

    Blizz doesn't get all of that $60. It gets a small piece of that, so the break-even volume is much higher than 1.7 million copies.

    Posted: July 16, 2010 6:38 PM | Reply | Report
  • prodigysflawless

    100 million, that's not even pocket change for those guys. That's like pocket lint.

    Posted: July 16, 2010 6:24 PM | Reply | Report
    prodigysflawless
  • Arktek

    I dont feel like buying this just because activision is (sorta) behind it... =/

    Posted: July 16, 2010 6:21 PM | Reply | Report
    Arktek
  • justinlars

    well 242,111 copies are already garunteed to be sold, because thats how many fans are on Starcraft 2's facebook page, and at $60 a pop, thats 14.5 million right there on launch day , plus the time span of a regular Blizzard game which is about 12 years+, and your already up to about 200 million, oh and not to mention add in about 5 kajillion legendary editions which go for $80. They'll be good lol.

    Posted: July 16, 2010 5:18 PM | Reply | Report
    justinlars
  • iamosm

    Didn't they say Red Dead took $100 million to make as well? Seems like more of a estimate than actual truth. Either way this game is gonna be huge. Don't plan on buying it myself but internationally it's crazy popular.

    Posted: July 16, 2010 5:09 PM | Reply | Report
    iamosm

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