There's been unprecedented attention paid to the iPhone 4 and its antenna issue. When held a certain way, it's possible to interrupt the antenna signal and significantly impact the phone's signal. Apple remained mostly silent on the issue during the phone's launch, suggesting users should try holding the phone a different way, but a Consumer Reports review told readers to not purchase an iPhone 4 due to the issue, prompting Apple to hold an unexpected press conference.
Apple held the press conference this morning at their offices in Cuptertino, California.
"You know, we're not perfect," said Apple CEO Steve Jobs as the conference opened. "We know that, you know that. And phones aren't perfect either. But we want to make all of our users happy. If you don't know that about Apple, you don't know Apple. We love making our users happy."
Jobs embarked on a 15-minute presentation explaining the issue and what Apple has discovered in the 22 days since the issue was raised. Apple's conclusion: the problem is not unique to iPhone 4 -- it's been an issue in previous iPhone models and occurs in most modern smartphones.
There is no great solution to the technical hurdle yet, admitted Jobs. They're working on it.
In the meantime, Jobs reiterated his desire to keep his users happy. There doesn't appear to be a design modification coming to the iPhone, but if you aren't happy with iPhone 4, you have 30 days to return the phone (undamaged, of course) without having to pay a restocking fee. Additionally, Apple is offering a free case -- due to supply constraints, not the colored bumpers -- to all users.
A promised white iPhone will ship by the end of the month, too.
Are you happy with Apple's response?