Like cubicle-ferrets all over the world, lunchtime is very important to TheFeed. So today, we were overjoyed to received an email from THQ promising that "Pyongyang Express," a North Korean barbecue truck, was parked outside.
"I hope they serve dog, just like in my homeland!" Jake Gaskill said... But no, they were serving up heaping helpings of Homefront marketing. I haven't played this shooter yet, but if marketing campaigns are any indicator of gaming success, I'd give it 5 stars already.
Check out the subsidized prices:
And the fine selection of Korean chips...
Look, there's everyone's favorite itty-bitty dictator Kim Jong Il:
I spoke briefly with the proprieter, 76 year-old Bob Gottlieb. He seemed perplexed as to why I kept calling him "comrade" and told me he'd fought in the Korean war against the North. What gives?? He also said armed guards had chased his truck away from the Korean Consulate earlier in the week. I'll bet they didn't know he was advertising a video game -- there's nothing on the truck that says "Homefront," so it was pretty funny to watch people order food from a North Korean truck without even seeming curious as to who, exactly, was subsidizing their lunch.
That's Bob below, and he's a red-blooded patriot, believe me:
"So how was the food?" you are probably asking. It was delicious! Kroean/mexican fusion food from trucks is a culinary trend right now in L.A. for good reason. Kim-chee quesadillas are the bomb-diggity (as the kids say.)
Check it out:
That's more food than a real North Korean eats in a month, and I just ate it for lunch. LOL @ North Korea!
But seriously, some of you may think it's in bad taste to use the suffering of a nation under a brutal totalitarian dictatorship as the backdrop for a video game, but shut up, okay? I just ate a ton of food for only three bucks, and it probably wasn't made of human flesh. If that's Communism, sign me up!
Homefront comes out this year.