Building on the success it had with Fable II, Lionhead Studios has announced that it will roll out Fable III episodically following the game’s release later this year.
“We break it down in chapters,” Lionhead’s Peter Molyneux explained. “We give away the first chapter entirely free, the first hour. When you reach a certain point in the game it says 'thank you for playing the pilot of Fable 3, do you want to spend an extra 2-5 or whatever dollars to buy the next episode, or buy the whole lot?' Press 'yes' and you will immediately continue playing."
According to Gamesindustry.biz, Molyneux went on to say that the Fable II episodes accrued 1.6 million downloads and generated $15 million despite being released nine months after the release of the game. No specific release window was given for the Fable III chapters, but given that Molyneux believes that Fable III will have to bring in over $150 million, “because if a franchise doesn’t reach that level it will inevitably wither,” I’d expect to see them much sooner than nine months post-launch.
Did anyone out there buy Fable II episodically? Do you think you’ll do it again for Fable III?