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PlayStation 3 (Finally) Breaking Even

sjohnson
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Posted June 29, 2010 - By Stephen Johnson

PlayStation 3

If you've been worried about the financial health of Sony's gaming division, there is no need for further sleepless nights. According to Shuhei Yoshida, president of Sony's Worldwide Studios, the PlayStation 3 is making a profit... or at least breaking even.

In an interview with IGN, Yoshida said "This year is the first time that we are able to cover the cost of the PlayStation 3...We aren't making huge money from hardware, but we aren't bleeding like we used to."

Yoshida went on to state that the company has no plans to cut prices of the console, saying, "When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand," he explained. "At the moment, we are trying to catch up our production."

Instead of a price-reduction, be on the lookout for more PS3s that are bundled with games, and of coure the Move motion controller.

Source: IGN

PlayStation 3 (Finally) Breaking Even
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