Microsoft has partnered with car manufacturer Chevrolet to promote Microsoft’s motion-control technology Kinect and Chevy’s Volt electric car by including the Volt in the upcoming driving game Kinect Joy Ride.
Announced during the 2010 Cannes Lions International Advertising Festival, the partnership will place a commercial for the Volt on the Xbox 360 dashboard and on the Xbox website, and once people watch the ad, the car will be playable in the game.
"Kinect allows us to bring the excitement of the showroom to the living rooms of our customers,” said US vice president of Chevrolet marketing Jim Campbell. “It’s a way for us to replicate the experience of physically engaging with a product that is essential to the customer’s purchasing decision."
According to GamesIndustry.biz, the partnership will extend beyond Kinect and onto Microsoft’s Windows Phone 7 and Bing as well.