Microsoft's Kinect launch at E3 was a big production in which no expense was spared. The company had Cirque du Soleil perform a specially-written show in the first of their two launch events. There may have been elephants to trumpet the arrival of the new controller-less controller, there was one thing missing: price.
Last week, Microsoft's store listed the price at $150, but that is not official. Here's how Albert Penello, director of platform marketing for Xbox, described the situation to Gamasutra:
"The Microsoft store is just a retailer, so don't take that as being anything official, although we had a conversation about that today. We didn't want the discussion at E3 to be about price until you got to see the experiences. There wasn't some sort of a nefarious fear or any kind of weirdness about not talking about price at the show. We'll announce the price when we feel the time is right.
You know what happens. We're three minutes into the conversation and we're talking about price. … We didn't want price to be the primary discussion at the show. Our goal was to prove it to people. … We'll talk about price when the experience is what people want it to be."
So what do you think? You've seen the videos of the thing in action; you met both Milo and Skittles; you know what it does...how much would you pay for Kinect?