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The Worst Product Placement In Gaming History

sjohnson
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Posted May 28, 2010 - By Stephen Johnson


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I understand that product placements in video games are here to stay. They offset the massive cost of game development and can even enhance games if used correctly... but that's a big "if."  A good video game creates a complete, fictional world for you to live and play in; hawking real-life products can break the delicate narrative-spell of a game as sure as a glitch can break gameplay. A NASCAR game with a car sponsored by STP makes sense; a post-apocalyptic RPG with a Taco Bell does not. With this simple rule in mind, check out my list of some of the worst, most game-breaking product placements in video game history.

Burger King Fight Night

Fight Night Round 3: Players can 'hire' the Burger King as a fighter's cornerman in this game. King gives your stat ratings a heart boost, making it easier to get up from knockdowns.  I'm a fan of lovably creepy adver-character The King, but making him an unlockable character in an otherwise realistic boxing simulator is jarring, stupid and corny. Yeah, I know it's just game, but come on.

No mention of Burger King is complete without noting that Sneak King, Big Bumpin'  and Pocketbike Racers, a trio of Burger King games that just exist as advertising. I have no problem with these at all. Sneak King was fun, and hey, free achievements!

Gran Turismo 4

Gran Turismo 1-4: It's not that I object to real cars being used in a realistic racing game. This is exactly one of the ways that in-game advertising can work out for the game company, the players and the car companies. The problem comes in the damage to the cars in most sponsored racing game-- you can't do it. Apparently, car companies want to keep you from seeing a dented up Camaro limping across the finish line, so they make the cars indestructible, at least in terms of visuals. A car bouncing off a guardrail without scratching the paint destroys the realism so carefully created by every other aspect of these games.

Battlefield 2142

Battlefield 2142: Pepsi sponsored billboards for use in a game set more than 100 years in the future, as if people locked in a perpetual war in a dystopian future would really care about their soft-drinks. But that's not the worst part. The billboards in the game were also sold to various other companies, including The Discovery Channel and the DVD release of Ghost Rider. Wait, it says "2142" right in the title... how could there be an ad for a movie that came out in the last century?

Barack Ad

Madden NFL 09 (and others):During the contentious presidential race of 2008, Barack Obama advertised in a number of video games, including Madden, and Burnout Paradise. It wasn't so much that Barack Obama's face is out of place in a campaign ad at a football game, it's that Barack was fond of partially blaming societal ills on games, while simultaneously courting gamers for their votes. Not cool, Obama.

Alan Wake: I've already written about this piece of product placement, so I won't repeat myself. I'll let the video speak for itself.

 

Alan Wake In-Game Verizon Commercial »


 

 What am I missing? Any other in-game ads tick you off?

The Worst Product Placement In Gaming History
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Comments are Closed

  • Slayerworld7

    in mercenaries 2, there was an ad for friday the 13th movie...

    Posted: June 2, 2010 8:17 AM
    Slayerworld7
  • Blood_Fox

    I did find that the BING.com bilboards in prototype were funny
    they were subtle and i never really noticed them until i was not being chased or getting my murder on

    Posted: June 2, 2010 4:56 AM
    Blood_Fox
  • NoCryingInCOD

    politics just don't belong in a game. at least not in the scenario of a MAJOR election coming up and trying to win my vote with some cheap attempt such as this. it won't work. it didn't work. the sad part is that it did work on many of my piers. my generation is easily influenced and easily convinced. politics are a dirty game. you can't trust any of em'. not ONE! a few empty promises, a video game ad placement, and it's lambs to the slaughter. i am implying this for both republicans and democrats. liberals and conservatives.

    the pepsi, verizon, and BK ads i can tolerate. if it means the Dev makes more cash and can invest more into the quality of the game, great. i will just pretend like it's not there and block it out. i have a selective sort of mind like that.

    Posted: June 2, 2010 3:45 AM
    NoCryingInCOD
  • merchantkill

    Among it's many fails, Hellgate: London included ads for the Buckle Up campaign by state.

    'Buckle Up, Nevada!' reminders whilst fighting the apocalypse in the London Underground?

    Fail.

    Posted: June 2, 2010 1:00 AM
    merchantkill
  • prol33tariat

    I hate this crap, its one thign for a franchise to advertise its IP's or its partners, but blatant crap like this, way to kill the mood.

    one thing is good, the commercial was not 100 times louder than the game...pooheads.

    Posted: June 1, 2010 10:57 PM
    prol33tariat
  • XboxFanboy

    I really dont mind the ads, I actually like them. I remember in Saints Row 2 one of the billboards was advertising WWE Smackdown show. Def Jam Icon it was advertising a movie. And in DJ Hero they were advertising the movie Book Of Eli.

    Posted: June 1, 2010 9:50 PM
    XboxFanboy
  • subduel

    Ya the obama one is BS

    Posted: June 1, 2010 8:54 PM
    subduel
  • ahighmanberpig

    All the Geico Car Insurance billboards in Blur

    Posted: June 1, 2010 8:22 PM
    ahighmanberpig
  • Magicalchickenwings

    The insane amount of Apple stuff in MGS4

    Posted: June 1, 2010 6:29 PM
    Magicalchickenwings
  • fryckin_fraggle

    i dont have a problem with seeing product placement in games but i hate when its staring u in the face...like a giant billboard in the middle of a warzone like battlefield 2142...... i would much rather stumble across it when im out exploring off the beaten path.

    Posted: June 1, 2010 5:40 PM
    fryckin_fraggle
  • InfinityCheese

    the burger king one is the worst, BK pisses me off!

    Posted: June 1, 2010 5:38 PM
    InfinityCheese
  • ROSAPARKS09

    Hands down the worst is Rainbow Six Vegas 1. Axe for the lose

    Posted: June 1, 2010 4:56 PM
    ROSAPARKS09
  • matalcruncher88

    well wutz so wrong with adds in games i quite like them makes it more realistic to.

    Posted: June 1, 2010 1:38 PM
    matalcruncher88
  • Bloodhavoc28

    How about advertising a game within a game.... the WoW achievement in X-men origins: wolverine, the one where Frostmourne is sitting in a cave in the canadian wilderness with the lich kings body laying there with it and an exclamation point over it.

    Posted: June 1, 2010 8:47 AM
    Bloodhavoc28
  • 2ply

    I wouldn't call this the worst, but moreless strange:

    The billboard in NFS:Prostreet for the newest Star Trek movie.


    Now.. Prostreet is from '07, and to have a billboard for an '09-'10 movie in it just seems odd to me.

    Posted: May 31, 2010 4:10 PM
    2ply
  • jacksk8er

    there is a billboard for shoot'm up in ghost recon advanced warfighter 2 on the last level at the bridge/boarder

    Posted: May 31, 2010 3:39 PM
    jacksk8er
  • linc77

    OBAMA!!! (randy from south park)

    Posted: May 31, 2010 11:01 AM
    linc77
  • NocturnalX

    The 7-Up game on the Genesis and SNES.

    Posted: May 31, 2010 9:59 AM
    NocturnalX
  • Shadow016

    saw Geico billboard signs in Blur the other day

    Posted: May 31, 2010 9:48 AM
    Shadow016
  • The Republic

    I remember rainbow six vegas 1 & 2 had updated advertisements like the movie superbad XD

    Posted: May 31, 2010 9:32 AM
    The+Republic

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