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Nielsen Asks: Why Do People Want A PS3?

sjohnson
57 Comments

Posted May 18, 2010 - By Stephen Johnson

Sony PlayStation 3

The Nielsen company recently conducted research on the PlayStation 3, asking 700 gamers ages 7-54 who are interested in acquiring the system in the next six months, and why they were choosing Sony's console. The main reason, as you might have guessed, was the Blu-ray player. Secondary considerations include the price, the library of games and the ability to connect with friends.

Specifically, 65 percent of people who want to buy PS3 said they are interested in the console because they want Blu-ray capabilities, where 63 percent cited "The recent price reduction has put the system in my price range" and 62 percent said "I like the library of games available."

Near the bottom of the list is "I am looking forward to buying a specific game," with only 12 percent of PS3 owners giving this as a reason. The research was conducted during the three weeks prior to and after the release of God of War III, so it seems the whole idea of a system-selling game is shaky.

Anyway, here's the full list:

Nielsen Asks: Why Do People Buy A PS3?

I bought my PS3 for the the games, the Blu-ray, and for use as a media server, in that order. What about you? Why did you buy your PS-triple?

Source: Nielsen

Nielsen Asks: Why Do People Want A PS3?
http://www.g4tv.com/thefeed/blog/post/704752/nielsen-asks-why-do-people-want-a-ps3/
http://files.g4tv.com/ImageDb3/135395_S/Sony-PlayStation-3.jpg
BlogThread_704752

Comments are Closed

  • cerberusOD

    Can you really ask such a question? Look, the only way that the PS3 can go is up, at least in my opinion based off the recent announcements and teasers of innovations, and even if it doesn't have that many innovations, what it has over any other console is that, like the PS One and PS2, it is built to outlast the others. The Xbox360 will reach its peak when Project Natal drops and the Wii's lifespan will only be dependent on new games. Once the PS Move drops, it will stunt both the 360 and Wii's growth.

    Posted: May 20, 2010 12:00 AM
    cerberusOD
  • darthernie

    this is not 2006 anymore...ps3 is the system to get now

    Posted: May 18, 2010 6:11 PM
    darthernie
  • Calikid916

    The reason i want a PS3 is because my freaking xbox keeps crapping out on me. I fear the dreaded red ring of death. the only reason i bought it is for the HALO. waiting on REACH

    Posted: May 18, 2010 3:34 PM
    Calikid916
  • DPsx72

    Why would you buy a console for movies? Movies are awful pieces of crap and have been for decades. I certainly didn't want a player in my PS3 and it won't be seeing a non-game disc.

    I'd like to say it has a better library because it does, but thanks to Sony's flood of useless updates they seem more intent on blocking players from using their system more than anything else. I'd love to go online again. I want to keep buying games but won't if they don't work. Sony has lost their focus and it's going to cost them.

    Posted: May 18, 2010 1:49 PM
    DPsx72
  • Adampro123

    i bought a PS3 because i love video games :)

    Posted: May 18, 2010 1:20 PM
    Adampro123
  • redcromwell

    Waited till the next gen model (slim) came out... figured Sony worked out any bugs by then plus knew it would be cheaper. Then I made my move.

    Plus, I was getting tired of my 360s (yes, multiple 360s) getting the RROD.

    Posted: May 18, 2010 1:13 PM
    redcromwell
  • yellowdart46

    I bought mine because they were discontinuing the 60gb model and I wanted bc in my PS3. So that way I could play my PS2 games while I waited for more games to be released. And then for blu-ray movies.

    Posted: May 18, 2010 1:11 PM
  • OracleAndroid

    I bought mine, because I couldn't pass up some of the exclusives coming out. I usually Play my games on PC, but PS3 has so many good games available. Killzone 2, Uncharted 1&2, Gran Turismo, I could go on and on...

    Posted: May 18, 2010 12:32 PM
    OracleAndroid
  • Calaban007

    "BONERJAM
    It only does everything.

    DUH!"

    Everything except Linux. Thank's Sony. Even though I love the PS3; Sony continues to poop on its customers. I don't know of anything they were involved in that didn't have a point where the customers were getting the shaft for some reason or another.

    Posted: May 18, 2010 11:57 AM
    Calaban007
  • MartinJohnstone

    IS the upgrade to a blu ray player being one of the driving factors really a surprise.

    It was like when the PS2 came out it was around the time that DVD's were taking off. A lot of the people i know got a PS2 as it was a next gen console and a DVD player for about �50 more than just a DVD player at the time.

    It has taken a while for people to upgrade to an HD TV. I know I only did recently when my large wide-screen crt tv broke. Now i am looking to upgrade from a DVD player to a blu ray player and a PS3 would certainly fit what i am looking at.

    Posted: May 18, 2010 11:40 AM
    MartinJohnstone
  • Leopold stotch

    I have all three systems and the PS3 is usually the one I play the most, and the one I download movies on. Of course with alan wake coming out that will probably change for a few weeks. I only use the wii to play mario kart with the wife and friends.

    Posted: May 18, 2010 11:30 AM
    Leopold+stotch
  • HeiniSchplitzen

    Im pretty sure the 54 yr olds think its the new George Foreman grill.

    Posted: May 18, 2010 11:27 AM
    HeiniSchplitzen
  • collinE

    To rip it apart and mod it into a laptop-ish, portable-ish device

    Posted: May 18, 2010 10:56 AM
    collinE
  • Kaos24

    The controller is actually a pretty big reason for me. I frankly don't like using the 360 controller to play sports games. I like the games Sony puts out and I've been loyal to Sony for years and there products have always lasted me a long time.

    Posted: May 18, 2010 10:42 AM
    Kaos24
  • Pwnproof

    Today is a School day right? why are so many of them here today and not there?

    Posted: May 18, 2010 10:15 AM
    Pwnproof
  • Phuk5tar

    I wish they had conducted this survey with current owners and why they chose (past tense) the PS3. Shouldn't Sony be more aware of what actually worked and try to exploit that? Furthermore, I think this will be more pertinent in a sales situation, if not a very good supplement.

    I'm also curious to the actual Linux demographic among Phat PS3 owners.

    Posted: May 18, 2010 10:12 AM
    Phuk5tar
  • BONERJAM

    It only does everything.

    DUH!

    Posted: May 18, 2010 10:11 AM
    BONERJAM
  • kilingTHEdream

    I bought it for uncharted 2, the blue ray, and god of war 3. That's pretty much it.

    Posted: May 18, 2010 10:11 AM
  • alex kidd

    Xbox has WAY better exclusives: halo, gears, mass effect, and left4dead. I also play alot online and i think that LIVE is much better. Xbox is the best machine for competitive gaming because the controller is better in every way. playstation is just a waste of my time.

    Posted: May 18, 2010 9:52 AM
    alex+kidd
  • freechild

    I wanted a flashy paper weight that would double as anchor on my weekend fishing trips to the neighborhood retention pond...

    Posted: May 18, 2010 9:51 AM
    freechild

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