In order to promote healthier lifestyles among sedentary citizens, Nintendo has teamed up with The American Heart Association. To put it in press-release speak, the two companies hope to create a "first-of-its-kind, multifaceted strategic relationship aimed at helping people create healthy lifestyles through physically active play."
In practice, this will result in the iconic American Heart Association brand on boxes for the Wii Fit Plus and Wii Sports Resort software beginning this summer, as well as an informational website full of advice for getting exercise through gaming.
“Nintendo has been helping people get up off the couch and get playing since the Wii system launched in 2006,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “By joining forces with the American Heart Association, we further our commitment to bringing fun and accessible active-play video games to a broader audience.”
Here's why I think this is notable: At the last E3, Nintendo unveiled the puzzling "Wii Vitality Sensor" you see above, which measures pulse. I think this partnership with the Heart Association will eventually relate to the Vitality Sensor. I can't even explain why, but I love the thing -- there's something so old-school wacky about it, I can't resist wanting one, even though I have no idea what purpose it will serve.